48 cameras, 360-degrees, one moment, starring you
Uncasville, CT – Mohegan Sun is giving guests their time to shine with the unveiling of Shine 360°, a space where guests can experience the excitement of a “phygital” experience. Patented technology in the Shine 360° enables creation of one-of-a-kind 360 degree video, capturing each guest’s shining moment in the spotlight and instantly sharing it through Facebook, Twitter and e-mail.
As the only casino in the world and first company in the United States to offer guests this experience, Mohegan Sun is excited to unveil this new technology from New York-based Digital Air on March 2nd.
Located in Casino of the Sky, across from the Arena Club entrance, this 24-foot wide installation captures users’ celebrity moments from every angle, creating a 360 video that they can immediately share with their social media ‘fans.’ There is no charge to use the booth; guests just need to be 21 years of age or older and be a Player’s Club member.
Guests enter Shine 360° and immediately are transformed into “digital celebrities” as 48 photos are simultaneously snapped in a circle around them. In seconds, the photos are seamlessly transformed into a 360-degree head-to-toe, back-to-front image. This image produces a video which can then be immediately shared via social media and email creating one of the truly most unique experiences in the world.
Each week, Mohegan Sun will select a group of the best newly-created videos to be highlighted on mohegansun.com/shine360 as well as on video boards throughout the property.
A growing trend in Europe, “phygital” marketing brings physical experiences to life in the digital world. The Shine 360° brings Mohegan Sun’s new “Time to Shine” advertising campaign to life by allowing visitors the ability to create their own celebrity moment and immortalize it online.
For more information on Shine 360° and all of the events happening at Mohegan Sun, visit mohegansun.com or follow us Facebook at facebook.com/mohegansun.
About Mohegan Sun: Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena.
Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun and view us on youtube.com/mohegansunvideos.
About Digital Air: The Shine 360° camera system was developed by Digital Air, Inc. Digital Air’s patented virtual camera movement processes are protected by the following patents under license from Digital Air, Inc.: EU Pats. No. EP 1 296 179 B1, No. EP 0 799 547 B1, U.S. Pats. No. 6,933,966, No. 6,331,871, No. 6,154,251, No. 5,659,323, Australian Pat. No. 715,590, Canadian Pat. No. 2,208,556.
Digital Air develops systems and processes for recording motion pictures using camera arrays. The Company’s patented virtual camera movement process uses multiple cameras to separate the point-of-view of a virtual camera from the temporal and spatial constraints of a real camera. In visual effects, Digital Air’s technology is used to produce a variety of complex time and space manipulations, distortions, and frozen moment effects. For more information, visit virtualcamera.com.
ABOUT PI&C: People Ideas & Culture is a solutions company that operates free from the limitations of specific disciplines, individual media channels and debilitating overheads. Solutions span across disciplines, including but not limited to, advertising, digital, social media, design, pro-social and product innovation. PI&C is built to be agile and flexible enough to put together exactly the right team, for the right type of solution, whatever the problem. Nothing more. Nothing less. Located in SoHo, run by Domenico Vitale, clients have included Mohegan Sun, Ruby Tuesday, Morgans Hotel Group, Equinox, VeeV, FIFA, (Red), CODA Automotive and Samsung, among others.