Mohegan Sun at Pocono Downs Appoints Kara Fox-LaRose Vice President of Marketing

2010-11-24

Mohegan Sun at Pocono Downs announced today that Kara Fox-LaRose has been appointed Vice President of Marketing, overseeing the advertising, public relations, marketing and revenue maximization for the Wilkes-Barre, Pennsylvania gaming destination. 
“We’re thrilled to welcome Kara Fox-LaRose at Mohegan Sun Pocono Downs,” said Robert Soper, Chief Executive Officer, Mohegan Sun at Pocono Downs.  “She has been a tremendous asset for our flagship property in Connecticut, and we’re looking forward to having her with us in Pennsylvania. Her expertise in promotions, special events, regional marketing, advertising and public relations will be a valuable addition in our growth strategies and business development.”
Kara Fox-LaRose has been working at Mohegan Sun since its inception in 1996, where she began as Marketing Administrator.  She quickly moved up the ranks, being promoted to Special Events Manager in 2000 and Special Events Director in 2002, a position she held for five year before getting promoted to her current role.  As Special Events Director, Fox-LaRose was instrumental in organizing, executing and overseeing a number of high profile events including Mohegan Sun’s star-studded 10th Anniversary celebrations in October of 2006.
Most recently, Fox-LaRose served as Vice President of Marketing and Promotions for Mohegan Sun in Uncasville, Connecticut, where she was responsible for all aspects of development, event planning and analytics, implementation and delivery of efficient and effective events within the areas of Special Events, Consumer Promotions, Player’s Club, Executive Hosts and Bus Marketing.
In her new position as Vice President of Marketing at Mohegan Sun at Pocono Downs, Fox-LaRose will be responsible for developing specific marketing strategies and tactics as they relate to Bus Sales, Regional Marketing, Players Club, Promotions/Special Events and other miscellaneous marketing programs.  In addition, she will be tasked with establishing guidelines for hiring, training, and coaching staff, developing policy and procedure manuals, and guidelines for daily operating procedures, and interfacing with all operating departments to ensure that marketing programs are designed and implemented with ease of execution, profitability and customer service being the most important factors. 
Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming and shopping destinations in the United States.  Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country.  More information is available by calling 1.888.226.7711 or visiting mohegansun.com.