Eric Church Brings 2017 Holding My Own Tour to Uncasville

2016-09-15

Performing live in Mohegan Sun Arena on April 27th & 28th

UNCASVILLE, CT (September 15, 2016) – EMI Nashville recording artist Eric Church is hitting the road next spring and will bring the “Holdin’ My Own Tour” to Mohegan Sun Arena on April 27th and April 28th.  Both shows will begin at 8:00pm.
Tickets are $99.00, $79.00 & $59.00 and go on sale Friday, September 23rd at 10:00am through Ticketmaster.  Ticketmaster customers may log on to ticketmaster.com or call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000.  Tickets will also be available at the Mohegan Sun Box Office starting Saturday, September 24th, subject to availability.
For the first time ever, there will be no support act on this tour. Eric Church and the ECB will play two full sets with an intermission in between. In an effort to ensure his core fans get great tickets at face value, Church is revamping the pre-sale and on-sale process to eliminate scalpers from the equation.
“In this era where growing inequality seems to be the norm, we wanted to do everything within our power to put the advantage back in the hands of true fans rather than those that take advantage of the system, and by extension our people,” said John Peets, Church’s manager. “It was important to us to invest time into evaluating and redesigning the ticket buying process and build the technology to level the playing field.”
Church has secured a larger allotment of fan club tickets than in the past so Church Choir members will have much better success buying tickets in the pre-sale.  The Church Choir pre-sale will be the ONLY pre-sale. There will be no venue, credit card or radio pre-sales. Church and his team developed a new fan club pre-sale system that allows them to remove scalpers from the pre-sale process before it even happens. Scalpers that are found to be gaming the system and posing as real fans won’t receive the buy link at all.
As on past tours, Church will continue to cancel any and all orders found to be made by scalpers.  New for the Holdin’ My Own Tour, Church commissioned a proprietary technology that scrubs ticket purchases using up to 10 different data points and automatically flags orders made by scalpers.  Orders may be cancelled at any time and without warning.  Church cautions fans to stay away from the secondary market because it’s likely that tickets found there will be invalid by the time the show happens.
Finally, delivery of all ticket orders will be delayed until the days leading up to each show.  Church hopes that this will make it impossible for scalpers to complete their transactions.
By doing this – investing time and energy to create a more efficient and balanced model – the Church team is not only communicating directly to the fans the best source for face value tickets, but also building a model that protects fans and can be adopted by the industry as a whole.
“The way this album came together mandated we release it as a surprise, straight to our fans, as it was important for me to deliver the music the same way the creativity hit me—directly and swiftly. What I didn’t anticipate is that it left me scratching my head a little as this year was supposed to be spent writing.”  Church continues, “What this year’s open schedule did afford us was time to think through the way the fans experience our music live, and it was important to us that we find a way to stick to these same principles when it came to approaching our shows, down to the way they go on sale.”
Church’s 2014-2015’s The Outsiders World Tour topped Billboard’s “Hot Tours” consistently after Church set new attendance records in five markets. The Outsiders World Tour saw Church performing to over 800,000 fans in more than 65 cities with nearly 20 stops from September 2014 through September of 2015 and was named one of Rolling Stone Magazine’s Must-See Tours.
For further details on the ticketing system plus tour information, “These Boots by Lucchese” and Church’s custom-designed Gibson Hummingbird Dark on tour, go to www.ericchurch.com.
Mohegan Sun Arena is now ranked consistently among the top venues in the world according to Billboard Magazine, Pollstar and Venues Today. It has won “Casino of The Year” at the Country Music Awards in 2008 & 2010 and in 2013, was voted “Arena Of The Year” at the G2E Global Gaming Conference in Las Vegas.  Mohegan Sun Arena was also ranked among the top 10 arena venues in the nation for 2014, regardless of size. In 2015, Mohegan Sun took home the IEBA award for “Casino of the Year.”  Mohegan Sun also won “Casino of the Year” in 2 categories at the 2013 & 2016 Academy of Country Music Awards. For more information on concerts and other great events, visit Mohegan Sun. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.

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