Jun 2, 2011 | General News, Special Events
Connecticut celebrities compete to benefit Mothers Against Drunk Driving at Mohegan Sun September 30th
Mohegan Sun is proud to present the third annual ‘MADD About Dancing’ competition in The Cabaret Theatre on Friday, September 30th. Ten Connecticut celebrities will lace up their dancing shoes and hit the floor to help raise awareness and funds for Mothers Against Drunk Driving (MADD). This is the third year Mohegan Sun is teaming up with WCTY and Arthur Murray Dance Studio to host a night filled with fun, entertainment and competition. The evening also includes a special vocal performance by Country artist and former Dancing with the Stars competitor, Chuck Wicks.
Doors to The Cabaret Theatre will open at 7:00pm where guests will have the opportunity to enjoy hand-passed hors d’oeuvres and participate in a silent auction featuring Steiner Sports memorabilia among other items before the celebrities take the stage at 8:00pm with their professional dance partners.
The group of celebrities includes: Sonia Baghdady, Evening Anchor for WTNH; Fox Connecticut Meteorologist, Rachel Frank; Star of Johnny Rockets’ episode of Undercover Boss, Janice Garcia; Vice President of Connecticut College, Ulysses Hammond; WCTY’s on-air personality Marty Hausberger; WFSB New London Bureau Chief, Kevin Hogan; Fox Connecticut on-air personality, Jennifer Lahmers; Vice President of Libero Jewelers, Michael Libero, Jr.; WTNH Meteorologist, Gil Simmons; and Miss Connecticut 2011.
For the competition, each celebrity will be paired with a professional dance partner from Arthur Murray Dance Studios and will perform two short routines. Female celebrities will perform the Waltz and Cha-Cha, while male celebrities will try their hand at the Foxtrot and Rumba. Professional dance expos and a special performance by Chuck Wicks will round out the event. Wicks, who is playing in Mohegan Sun’s Wolf Den the night before, will perform a few of his hit songs in The Cabaret Theatre for guests.
Tickets to “MADD About Dancing” are $50.00 per person and benefit Mothers Against Drunk Driving. They go on sale to the public on Friday, June 3rd and are available through ticketmaster.com or at the Mohegan Sun Box Office.
Seating will be available on a first-come, first-served basis, so guests are encouraged to come early. For more information, visit: mohegansun.com/entertainment/special-events.html
About Arthur Murray Dance Studios:
Arthur Murray Dance Studios has been teaching the world to dance for over 98 years and has been located in the Connecticut area for over 50 years. During this time, Arthur Murray has been happy to support numerous causes for local charities and organizations. Ballroom Dancing’s recent rise in popularity has only further strengthened the notion that Arthur Murray has held all along. Ballroom Dancing is one of the healthiest and positive activities a person can do to enrich their life. We are happy once again to offer our support to the MADD organization in their efforts to keep our loved ones safe.
About MADD:
The mission of Mothers Against Drunk Driving is to stop drunk driving, to support the victims of this violent crime and to prevent underage drinking. MADD Connecticut is committed to clearly and powerfully advocating for victims of alcohol-related crashes.
MADD delivers quality services to hundreds of families each year at no cost to them, as well as help victims/survivors through the multitude of emotions and criminal proceedings that take place through court accompaniment and by providing grief counseling and support groups. MADD’s goal is to eliminate drunk driving and educate Connecticut youth about underage drinking. MADD introduces and follows legislation concerning bills to strengthen drunk driving laws.
About WCTY:
WCTY based in Norwich, Connecticut, is the home of continuous Country favorites for listeners in southeastern Connecticut. Owned by Hall Communications, a family-owned company that owns and operates 21 radio stations on the East Coast including six stations in Connecticut, Hall Communications has been in operation in Eastern Connecticut since 1964.
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming, shopping and meeting destinations in the United States. Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com.
May 26, 2011 | Breaking News, Entertainment, General News, Special Events
WHAT: One of the most successful, top grossing music bands of all time, The Monkees, will be taking part in a special Signings & Sightings at Mohegan Sun on Friday, June 10th immediately following their performance in Mohegan Sun Arena.
WHEN/WHERE: Friday, June 10th/10:30pm/The Shops at Mohegan Sun
IN DETAIL: Don’t miss your chance to get up-close-and-personal with The Monkees! Davy Jones, Micky Dolenz and Peter Tork will make a special appearance in The Shops at Mohegan Sun immediately following their performance in Mohegan Sun Arena on June 10th to meet and sign autographs for excited fans.
At the band’s request, the public Signings and Sightings event that was scheduled for this evening has been changed to a private event. We apologize for the inconvenience.
*As advertised, the first 200 who purchased The Best of The Monkees CD from Spin Street will be able to attend the private event. This event is SOLD OUT!
ABOUT THE MONKEES: Formed in Los Angeles in 1966, The Monkees debuted on television screens with their eponymous NBC series and #1 hit single “Last Train to Clarksville”. The show was a huge success over its two-season run, winning two Emmy Awards. The Monkees would also become one of the top-selling music artists of all time, scoring a dozen Billboard Top 40 hits, outselling both the Beatles and The Rolling Stones in 1967, as well as Top 10 hits in more than 25 countries. They remain the only band to have to ever have four #1 albums in the same year.
May 16, 2011 | Breaking News, General News
New integrated communications campaign engages guests with customized videos and itineraries while highlighting a million moments to be captured at Mohegan Sun
UNCASVILLE, CT – Mohegan Sun, the premier entertainment and gaming destination on the East Coast, has launched a new integrated marketing communications campaign. One of the first of its kind in trending practices, as well as the first for the casino industry, the campaign called ‘Time to Shine’ captures and highlights the millions of special moments that are created at Mohegan Sun each day. The campaign, created by People, Ideas & Culture (PI&C) of New York, is uniquely engaging and personalized. In addition to a completely new multi-media advertising campaign, ‘Time to Shine’ also features a revolutionary, customized digital “experience concierge” called the Shine Maker.
“Our new ‘Time to Shine’ campaign perfectly captures the feeling of being at Mohegan Sun,” said Mitchell Etess, Chief Executive Officer for the Mohegan Tribal Gaming Authority. “An experience on property is only limited by your own imagination and there are literally millions of ways to find your own moment to shine here.”
At the center of the campaign is the Shine Maker, a digital tool to help customize, create and preview your very own Mohegan Sun moment. More than a trip planner or an app, Shine Maker personalizes the Mohegan Sun moment based on guest preferences accounting for your energy level, the occasion, chosen activities, and even their friends who may join them. The :60 to :90 second personalized video is created by answering just a few simple questions; based on the answers, Shine Maker creates a customized video which can be shared online with friends and through various social media pages including Facebook and Twitter. Guests can also download and print customized recommendations for their visit to Mohegan Sun.
“This integrated marketing campaign was built with one objective in mind: giving Mohegan Sun the credit it deserves as the most aspirational casino and entertainment destination in the Northeast,” said Domenico Vitale, Chief Idea Architect for PI&C. “The campaign platform ‘Time to Shine’ captures what Mohegan Sun has been providing to its guests for years: Mohegan Sun makes anyone who walks through its doors feel special and experience special moments; millions of special moments for millions of people every year.”
The new commercials, which show off the unique beauty and feeling of the property itself also demonstrate examples of special moments that can happen to guests while visiting Mohegan Sun. The spots began running on May 14th during the Yankees vs. Red Sox game airing in spot markets including New York, Massachusetts, Rhode Island and Connecticut on local stations and cable. You can also see the new commercials on YouTube at http://www.youtube.com/watch?v=WHOJWC03uQc and http://www.youtube.com/watch?v=MNmOAr69APE. Experiential on-line digital advertising as well as traditional magazine, radio and billboard campaign ads launch simultaneously within similar markets, however New Yorkers and Bostonians will be treated to a little something extra experiencing massive transit station dominations by Mohegan Sun at both Bryant Park Station and Columbus Circle Station in New York starting May 16th and in Boston’s South Station June 1st.
About PI&C
People Ideas & Culture is a solutions company that operates free from the limitations of specific disciplines, individual media channels and debilitating overheads. Solutions span across disciplines, including but not limited to, advertising, digital, social media, design, pro-social and product innovation. PI&C is built to be agile and flexible enough to put together exactly the right team, for the right type of solution, whatever the problem. Nothing more. Nothing less. Located in SoHo, run by Domenico Vitale, clients have included Mohegan Sun, Ruby Tuesday, Morgans Hotel Group, Equinox, VeeV, FIFA, (Red), CODA Automotive and Samsung, among others.
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming, dining, shopping and convention destinations in the United States. Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun and view us on youtube.com/mohegansunvideos.
May 13, 2011 | Special Events
WHAT: Famed Producer, Hip Hop star and star of Donald Trump’s Celebrity Apprentice will be on hand Friday, May 20th for a live Vocal House/Electronic Dj set inside Ultra 88 Night Club.
WHEN/WHERE: Friday, May 20th at 9:00pm, Ultra 88 Night Club at Mohegan Sun
IN DETAIL: Labeled as the “S.K.A.M. Artist’s House Party Weekend,” May 20th at Ultra 88 Night Club will be livened up with Lil Jon behind the turntables spinning the best Vocal House and Top 40 music. Fellow SkamArtist.com DJ, Chris Garcia will cap the weekend off as he is set to take over Ultra 88’s Dj booth into the late night hours of Saturday, May 21st.
It’s highly recommended to call to reserve space ASAP as this event is likely to sell out. Call Ultra 88 Night Club at 860.862.7042 or visit facebook.com/Ultra88CT for more info.
ABOUT LIL JON: Lil Jon rose to the top of the Club/Hip Hop scene in the early 2000s with a string of club hits like the Ying Yang Twins’ “Get Low,” Ciara’s “Goodies” and Usher’s smash “Yeah.” He continues to produce hits both collaboratively and solo and currently can be seen on Donald Trump’s Celebrity Apprentice as well as DJing venues across the globe.
Apr 20, 2011 | Entertainment, Special Events
Season nine American Idol star to perform in The Shops at Mohegan Sun on Friday, May 20th
Mohegan Sun’s Reality Check returns on Friday, May 20th with the incredibly gifted singer Siobhan Magnus of American Idol’s season nine. The performance kicks off at 7:00pm followed by a signing event at 7:45pm. This free and exclusive event will take place in The Shops at Mohegan Sun.
ABOUT S SIOBHAN MAGNUS
Best known as a finalist on the ninth (2010) season of American Idol, Siobhan Magnus is far from the cookie cutter Pop diva some may associate with such shows. One look and half a listen of her incredible vocal ability will tell you she has got more than you bargained for. She gained widespread appeal as one of the most talented and artistic contestants during her rise on the hit reality TV show. The future is bright as well, as she is currently working on her first solo album, expected this fall, although fans won’t have to wait long to hear new material as Magnus plans to release a few singles through iTunes as early as May.
ABOUT REALITY CHECK
Presented by The Shops at Mohegan Sun, Reality Check is an exciting and interactive event that brings the best and brightest stars from the reality TV world to Mohegan Sun. Mohegan Sun’s Reality Check events provide fans with the ultimate exposure to their favorite reality stars with engaging, live exhibitions in The Shops at Mohegan Sun followed by intimate signing events. For more information, visit mohegansun.com/reality-check. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun and view us on youtube.com/mohegansunvideos.
