It’s a Race to the Finish as Mohegan Sun Unveils one of the Largest Casino Floor Modifications in the History of the Gaming Industry

2012-04-26

New Bally Technology, Inc. IVIEW™ installed on nearly 6,000 slot machines
UNCASVILLE, CT  – This May, Mohegan Sun is getting ready to unveil one of the largest changeovers to an existing casino floor in the history of the gaming industry. Memorial Day weekend, the Northeast’s premier entertainment and gaming destination will roll out Mohegan Sun’s PowerPlay Bonusing – a collaboration with Bally Technologies, Inc. featuring their new iVIEW™ and iVIEW Display Manager™ (DM) with Elite Bonusing Suite™.
This new programming, with preview days beginning May 5th, will be installed on nearly 6,000 machines property-wide and provides a one-of-a-kind gaming environment with real-time, point-of-play rewards and promotions. Easy-to-play progressives, slot tournaments, virtual racing and wheel promotions provide more ways for guests to win instantly as they play their favorite slot machines, while at the same time having instant access to property information, entertainment, restaurants and retailers, as well as Player’s Club point balances.
“It became clear to us that the best way to grow in this increasingly competitive market is to have the most innovative tools available and provide the best gaming experience for our guests,” said Mohegan Sun’s President and Chief Executive Officer Jeff Hartmann. “Not only is Mohegan Sun part of an elite group of casinos worldwide offering this technology, but it is the only casino in the Northeast and the largest in the country to offer this unique bonusing product for our guests.”
Part of the new bonusing program is Mohegan Sun’s Virtual Racing Circuit. Slot players will have the opportunity to participate in a free bonusing event where they can pick one of eight horses such as ShineMaker and Sky High. If their horse wins, they automatically get rewarded.
“Mohegan Sun’s PowerPlay Bonusing provides unique and special bonusing features otherwise not available on a casino floor,” said Mohegan Sun’s Vice President of Slot Operations, Frank Neborsky.
Neborsky added, “With the second largest slot floor in the United States housing three casinos and nearly 6,000 slot machines, it was a tremendous effort coordinated by a number of departments to accomplish this project on an incredibly aggressive timeline.
The iVIEW network is an interactive communication tool used by players to access such information as their Player’s Club points and property information such as concerts, restaurants, retailers and more right while they’re playing. Customized offers and bonus rewards are also offered. Bally’s Elite Bonusing Suite adds dramatic new levels of excitement and anticipation to the slot play experience. The Elite Bonusing Suite applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards − all without interrupting their play experience.
These interactive solutions enable players to do things such as spin wheels, select and root for their favorite horse and participate in floor-wide slot tournaments and instant bonusing or powerplays.
From installation to operation, the conversion project spanned five months. Over 25,000 man hours went in to this conversion from the slot team alone and over 5 ½ miles of fiber-optic wire were run for the project, which is equivalent to around 44 city blocks or 11,000 steps.
To learn more about the Bally technology launching at Mohegan Sun this May, visit http://ballytech.com/Videos/elite-bonusing-suite-9/iview-messaging.html
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun and view us on youtube.com/mohegansunvideos.
About Bally Technologies, Inc.:
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

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