“Full Of Life” campaign celebrates epic experiences 
Uncasville, CT – Mohegan Sun is rolling out a new campaign designed to breathe life and energy into the increasingly competitive gaming and entertainment industries. The campaign, ‘Full of Life,’ was designed by NY-based TAXI, INC. and spotlights the Connecticut property’s longstanding brand image of “distinctiveness.” According to Kelton Global Research, June 2014, perceptions of Mohegan Sun always tie back to “impressive and inviting atmosphere.” Unlike most competing destinations, the property features authentically striking and even inspiring spectacles throughout that contribute to its standing in the industry.
Showing off its best amenities at this time positions Mohegan Sun as the one of a kind experience that it has always aimed to be. The new campaign is also an attempt to rise above and beyond the casino business where the operation believes it belongs. The new campaign is on point with key industry trends presented at the recent 2014 Global Gaming Expo (G2E), organized by the American Gaming Association (AGA) and Reed Exhibitions. Guests are choosing destinations based on complete entertainment offerings and not just gaming. The new communications showcase Mohegan Sun’s endless “To Do” list of sights, shops, restaurants, clubs, concerts, sporting events, hotel accommodations, spa and golf.
The ‘Full of Life” campaign uses fluid, in vogue time-lapse video techniques to demonstrate the excitement and fun of the unique and original experiences offered there.
“We have always positioned Mohegan Sun as the Northeast’s premiere gaming, and entertainment destination, but ‘Full Of Life’ takes us to the next level,” said George Galinsky, Sr. Vice President of Marketing Communications. “This vibrant campaign shows off our spectacular property full of epic experiences just waiting to be had. We are paying homage to the rich architecture and diverse entertainment that put Mohegan Sun in the small and unique group of the ultimate getaway destinations.”
The new campaign launches this month and coincides with the property’s 18th anniversary.
Two Connecticut firms are also contributors handling the media planning and buying for the new branding effort: Media Storm, South Norwalk, CT and Mintz & Hoke, Avon, Ct. The campaign includes newspapers, television, online advertising, billboards, social media, radio, magazines and more.
For more information on ‘Full Of Life’ and all of the events happening at Mohegan Sun, visit mohegansun.com or follow us on Facebook at facebook.com/mohegansun, Twitter @MoheganSun and Instagram @mohegansun.
About Mohegan Sun: Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun, Instagram @mohegansun and view us on youtube.com/mohegansunvideos.
About TAXI: TAXI is an NYC based advertising and communications Agency owned by London-based WPP, with offices in the United States and Canada. Built on the mantra “Doubt the Conventional,” – it guides everything we do. It means we’re never looking for the usual route; we’re looking for the smartest. The agency is recognized for its strategic, creative, digital, and design capabilities. Major clients include Kraft, Mohegan Sun, Campbell’s, Bombardier and Capital One. Visit us at taxi-nyc.com, or Facebook at facebook.com/taxiglobal.