Showcase Your Inner Celebrity in Mohegan Sun’s Shine 360°

48 cameras, 360-degrees, one moment, starring you

Ashley and JP of The Bachelorette try out Mohegan Sun's new Shine 360


Uncasville, CT  – Mohegan Sun is giving guests their time to shine with the unveiling of Shine 360°, a space where guests can experience the excitement of a “phygital” experience. Patented technology in the Shine 360° enables creation of one-of-a-kind 360 degree video, capturing each guest’s shining moment in the spotlight and instantly sharing it through Facebook, Twitter and e-mail.  

As the only casino in the world and first company in the United States to offer guests this experience, Mohegan Sun is excited to unveil this new technology from New York-based Digital Air on March 2nd.
Located in Casino of the Sky, across from the Arena Club entrance, this 24-foot wide installation captures users’ celebrity moments from every angle, creating a 360 video that they can immediately share with their social media ‘fans.’ There is no charge to use the booth; guests just need to be 21 years of age or older and be a Player’s Club member.
Guests enter Shine 360° and immediately are transformed into “digital celebrities” as 48 photos are simultaneously snapped in a circle around them. In seconds, the photos are seamlessly transformed into a 360-degree head-to-toe, back-to-front image. This image produces a video which can then be immediately shared via social media and email creating one of the truly most unique experiences in the world.
Each week, Mohegan Sun will select a group of the best newly-created videos to be highlighted on mohegansun.com/shine360 as well as on video boards throughout the property.
A growing trend in Europe, “phygital” marketing brings physical experiences to life in the digital world. The Shine 360° brings Mohegan Sun’s new “Time to Shine” advertising campaign to life by allowing visitors the ability to create their own celebrity moment and immortalize it online.
For more information on Shine 360° and all of the events happening at Mohegan Sun, visit mohegansun.com or follow us Facebook at facebook.com/mohegansun.
Mohegan Sun\’s Shine 360 ….Coming March 2nd!
About Mohegan Sun: Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena.         
Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com.  Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun and view us on youtube.com/mohegansunvideos.
About Digital Air: The Shine 360° camera system was developed by Digital Air, Inc. Digital Air’s patented virtual camera movement processes are protected by the following patents under license from Digital Air, Inc.: EU Pats. No. EP 1 296 179 B1, No. EP 0 799 547 B1, U.S. Pats. No. 6,933,966, No. 6,331,871, No. 6,154,251, No. 5,659,323, Australian Pat. No. 715,590, Canadian Pat. No. 2,208,556. 
Digital Air develops systems and processes for recording motion pictures using camera arrays. The Company’s patented virtual camera movement process uses multiple cameras to separate the point-of-view of a virtual camera from the temporal and spatial constraints of a real camera.  In visual effects, Digital Air’s technology is used to produce a variety of complex time and space manipulations, distortions, and frozen moment effects. For more information, visit virtualcamera.com.  
ABOUT PI&C: People Ideas & Culture is a solutions company that operates free from the limitations of specific disciplines, individual media channels and debilitating overheads. Solutions span across disciplines, including but not limited to, advertising, digital, social media, design, pro-social and product innovation. PI&C is built to be agile and flexible enough to put together exactly the right team, for the right type of solution, whatever the problem. Nothing more. Nothing less. Located in SoHo, run by Domenico Vitale, clients have included Mohegan Sun, Ruby Tuesday, Morgans Hotel Group, Equinox, VeeV, FIFA, (Red), CODA Automotive and Samsung, among others.

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Rock Super Group Chickenfoot Headline Mohegan Sun

Performing live in the Arena on May 19th

Chickenfoot, the Rock group featuring guitarist Joe Satriani, drummer Kenny Aronoff, former Van Halen bassist Michael Anthony and front man Sammy Hagar have announced A Different Devil Tour in continued support of their newest record Chickenfoot III. The guys will stroll into Mohegan Sun Arena on Saturday, May 19th at 8:00pm.
Tickets are $25.00 and are on sale Friday, March 2nd through Ticketmaster. Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet. Tickets are also available on Saturday, March 3rd at the Mohegan Sun Box Office, subject to availability.
“The Foot are road tested and ready to roll and can’t wait to play the new songs for the fans!” says front man Sammy Hagar. The band’s second hit single, “Different Devil” has hit #13 with a bullet on the Mediabase Mainstream Rock Chart and #5 on the Mediabase Classic Rock Chart. This will be the bands first full US run since 2009.
In November, Chickenfoot completed a sold out Road Test Tour that took them through San Francisco, Los Angeles, St. Louis, Chicago and New York with a stop for a performance on Jimmy Kimmel Live! The first single “Big Foot,” debuted at #1 on the Mediabase Classic Rock Chart holding the position for 11 weeks.
Chickenfoot III debuted at #9 on the Billboard Top 100 and follows the band’s 2009 debut album, which debuted at #3 on the Billboard Top 100 and was certified gold for sales over 500,000 units by the Recording Industry Association of America.
Mohegan Sun Arena is ranked the 5th best venue in the world by Billboard Magazine and was the 2008 and 2010 recipient of a Country Music Award for “Casino of The Year.” Venues Today also ranked Mohegan Sun Arena #4 in 2011. For more information on concerts and other great events at Mohegan Sun, visit mohegansun.com. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.

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George Lopez’s “That’s The America I Live In” Tour Makes A Stop At Mohegan Sun

Performing his hilarious routine live in the Arena on May 4th

One of the premiere comedic talents in the entertainment industry, George Lopez, will bring the “That’s The America I Live In” tour to Mohegan Sun Arena on Friday, May 4th at 8:00pm.
Tickets are $41.00 and are on sale now through Ticketmaster.  Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet.  Tickets are also available now at the Mohegan Sun Box Office, subject to availability.
George Lopez is a multi-talented entertainer whose career encompasses television, film, stand-up comedy and late-night television.  For two seasons, Lopez hosted Lopez Tonight, a late-night television talk show on TBS, which represented Lopez’s return to series television after co-creating, writing, producing and starring in Warner Bros. Television’s groundbreaking hit sitcom George Lopez, which ran for six seasons on ABC. 
Lopez recently voiced the character Rafael in the animated blockbuster, Rio, along with Jamie Foxx, Anne Hathaway and Jesse Eisenberg, and “Grouchy Smurf” in The Smurfs.  His other most recent film credits include the box-office hit Valentine’s Day directed by Garry Marshall, Beverly Hills Chihuahua, Swing Vote, Henry Poole Is Here and Balls of Fury.  
The Lopez Foundation, founded by George, was established to create positive, permanent change for underprivileged children and adults confronting challenges in education and health, as well as increasing community awareness about kidney disease, organ donation and the military.
Mohegan Sun Arena is ranked the 5th best venue in the world by Billboard Magazine and was the 2008 and 2010 recipient of a Country Music Award for “Casino of The Year.”  Venues Today also ranked Mohegan Sun Arena #4 in 2011. For more information on concerts and other great events at Mohegan Sun, visit mohegansun.com. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.

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By Overwhelming Demand, Beach Boys Add 2nd Show To Mohegan Sun

One of 2012’s hottest tours to take over the Arena on May 12th and 13th

After selling out their May 12th date at Mohegan Sun Arena and their stellar performance at the Grammy Awards in Los Angeles on Sunday, The Beach Boys’ 50th Anniversary Tour has added a second show at Mohegan Sun.  Brian Wilson, Mike Love, Al Jardine, Bruce Johnston and David Marks will take the stage again at Mohegan Sun Arena on Sunday, May 13th at 8:00pm.
Tickets are $75.00 and $55.00 and go on sale Friday, February 24th through Ticketmaster.  Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet.  Tickets will also be available at the Mohegan Sun Box Office starting Saturday, February 25th, subject to availability.
The Beach Boys have recorded new songs for the as-yet-untitled album to be released in 2012.  It will be the first to feature all of the band’s surviving original members in decades and is being produced by Brian Wilson and executive produced by Mike Love.  
The Beach Boys and Capitol/EMI have also teamed up for a 50th Anniversary campaign spotlighting the band’s entire catalog, with several new commemorative releases planned for 2012, including a new hits collection and a career-spanning box set.
For five decades, America’s first Pop band to reach the 50-year milestone has recorded and performed the music that has become the world’s favorite soundtrack to summer.  The Beach Boys continue to hold Billboard / Nielsen SoundScan’s record as the top-selling American band for albums and singles, and they are also the American group with the most Billboard Top 40 chart hits with 36.  Sounds Of Summer: The Very Best Of The Beach Boys is fast approaching triple-Platinum sales status, and The SMiLE Sessions, released to worldwide critical acclaim in November, has been heralded as 2011’s “#1 Reissue of the Year” by Rolling Stone magazine.
Inducted into the Rock and Roll Hall of Fame in 1988 and recipients of The Recording Academy’s “Lifetime Achievement” Grammy Award, The Beach Boys are an American institution that is iconic around the world.
Mohegan Sun Arena is ranked the 5th best venue in the world by Billboard Magazine and was the 2008 and 2010 recipient of a Country Music Award for “Casino of The Year.”  Venues Today also ranked Mohegan Sun Arena #4 in 2011. For more information on concerts and other great events at Mohegan Sun, visit mohegansun.com. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.

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Ringo Starr And His 13th All Starr Band Set To Play Mohegan Sun Arena

Performing on one night only on June 17th

Ringo Starr and his 13th All Starr Band featuring Steve Lukather of Toto, Gregg Rolie of Journey and Santana, Richard Page of Mr. Mister, Todd Rundgren, Mark Rivera and Gregg Bissonette will rock the Arena on Sunday, June 17th at 7:00pm.
Tickets are $45.00 and go on sale Friday, February 24th through Ticketmaster.  Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet.  Tickets will also be available at the Mohegan Sun Box Office starting Saturday, February 25th, subject to availability.
The tour is being produced by Dave Hart and as always fans can expect to hear a jukebox worth of hits. Ringo classics such as “It Don’t Come Easy,” “Photograph,” “With A Little Help From My Friends,” “Yellow Submarine” and “Wings,” from Starr’s just released 17th solo record, Ringo 2012.  All Starr’s hits include “Rosanna,” “Broken Wings,”  “Hello It’s Me,” and “Black Magic Woman.”
Ringo will spend his birthday on the road, with a performance at Ryman Auditorium in Nashville on July 7th.  Following in the tradition of the last few years, at Noon from the Hard Rock in Nashville, Ringo will ask anyone anywhere, and everyone everywhere, to join him in a wish for peace and love.
Mohegan Sun Arena is ranked the 5th best venue in the world by Billboard Magazine and was the 2008 and 2010 recipient of a Country Music Award for “Casino of The Year.”  Venues Today also ranked Mohegan Sun Arena #4 in 2011. For more information on concerts and other great events at Mohegan Sun, visit mohegansun.com. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.

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Kevin James Brings His National Stand-Up Comedy Tour To Mohegan Sun Arena

Multi-talented comedian performing for one night only on April 5th 

As part of his 2012 national stand-up comedy tour, world famous actor and comedian Kevin James with special guest Richie Minervini will perform live in the Arena on Thursday, April 5th at 8:00pm.
Tickets are $45.00 and go on sale Friday, February 10th through Ticketmaster.  Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet.  Tickets will also be available at the Mohegan Sun Box Office starting Saturday, February 11th, subject to availability.
Kevin James, producer, co-writer and star of the hit comedies Paul Blart: Mall Cop and Zookeeper can be seen this October in his latest film, Here Comes The Boom.  James starred with Adam Sandler in Columbia Pictures’ blockbuster Grown Ups and I Now Pronounce You Chuck and Larry and broke into the film world in 2005 in Columbia Pictures’ Hitch starring opposite Will Smith.
The King of Queens, which premiered in 1998, ran for nine seasons on CBS with James starring and executive producing. It garnered him an Emmy nomination in 2006 for “Outstanding Lead Actor in a Comedy Series.”  The show concluded its run in 2007, but continues to air daily in syndication across the country and around the world. 
In 2001, James brought his stand-up act to TV with Sweat the Small Stuff, a one-hour special for Comedy Central.  For more on Kevin, visit KevinJames.com.
Mohegan Sun Arena is ranked the 5th best venue in the world by Billboard Magazine and was the 2008 and 2010 recipient of a Country Music Award for “Casino of The Year.”  Venues Today also ranked Mohegan Sun Arena #4 in 2011. For more information on concerts and other great events at Mohegan Sun, visit mohegansun.com. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.

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