Apr 25, 2023 | Employment, General News
UNCASVILLE, CT (April 25, 2023) – Integrated Entertainment Resort Mohegan Sun is excited to announce the appointment of David Fausel as Director of Advertising. Fausel brings over 20 years of advertising experience to Mohegan’s flagship property and is a familiar face to the Mohegan brand, spearheading a marketing modernization initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004 – 2010. Fausel has since utilized his expertise to produce large-scale initiatives for notable brands like Cisco, Nike, American Express, Microsoft, Intel, T-Mobile and more.
“We’re excited to welcome Dave ‘back’ to Mohegan Sun, this time as the leader of our Advertising team and all that it strategically encompasses,” said George Galinsky, SVP of Marketing Communications at Mohegan. “Dave’s knowledge of industry trends and range of experiences using marketing innovation to create significant business impact make him an extremely valuable asset to our Marketing Communications department.”
In his role as Director of Advertising, Fausel will oversee strategy and execution of all brand and entertainment advertising for Mohegan Sun, as well as maintain collaborative relationships with ad agency partners TAXI, Mintz + Hoke and Media Storm. Fausel will also support the continued success of Mohegan Sun’s new ad campaign “All in for Mohegan”.
David Fausel is an alumnus of SUNY Albany located in Albany, New York.
ABOUT MOHEGAN SUN
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic Southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Jan 5, 2023 | Entertainment, Food & Beverage, General News, Meetings and Conventions, Special Events, Travel & Leisure
Additionally, “All in for Mohegan”, the resort’s new advertising brand campaign won three Platinum Awards, totaling a first-ever five Platinum Awards for the resort
Mohegan Sun has been recognized
by two high-profile industry organizations, first winning the Platinum MarCom Award for the new “Team Achievement” category from the Association of Marketing and Communication Professionals (AMCP), and second, winning four Platinum Viddy Awards, for excellence in Video Production.
AMCP winners are evaluated on their organizational impact, reflecting a team that brings recognition to the company through industry or community endeavors and far surpasses goals and expectations. The AMCP MarCom Awards is an international creative competition that recognizes outstanding achievements, honoring excellence in marketing and creativity, and the hard work, and generosity of industry professionals. Mohegan Sun won a Platinum award for its popular digital series Back of House.
The other organization, the Viddy Awards, started recognizing winners in 1995, when it was founded by a group of videographers, editors, producers, writers, and directors. Their mission was to honor excellence in all aspects of Video Production. The competition attracts tens of thousands of entries from over 100 countries, making it one of the largest in the history of film and video. Mohegan Sun won one a Platinum Award for its series Back of House and three Platinum Awards for its new advertising brand campaign called “All in for Mohegan”.
The online TV series, Back of House, won both a Platinum MarCom and a Platinum Viddy. The series takes viewers through the work lives of some of Mohegan’s most talented and engaging Team Members. The episode “A Terrific Time” from the recently launched sixth season featured Mohegan Sun’s Nikki Cabrera and Dana Lambersky. Viewers watch as they help organize a large-scale quirky Comic-Con styled convention, known as Terrificon, held in Mohegan Sun’s Expo Center.
“This team gets a great feeling when Back of House continues to receive industry honors and increases its viewers every year” – said George Galinsky, SVP of Marketing Communications for Mohegan. “A thank you goes out to the MarCom and Viddy Awards, and to our many talented and entertaining Team Members who work diligently to ensure we’re demonstrating what it’s like to work at one of the largest, most exciting hospitality, entertainment and travel destinations in North America.”
New York based, Primal-NY, an award-winning production studio, produces Back of House. This season premiered late last year and featured an all-female cast for the first time. It showcases many one of a kind behind the scenes moments at some of Mohegan Sun’s milestone events and big celebrations.
The new Mohegan Sun ad campaign, with a 30-second commercial as its centerpiece, won Platinum awards in three different categories, capturing the endless fun happening at the resort and bringing Mohegan Sun’s total awards haul to five Platinum Awards last year. The “All in for Mohegan” ad campaign won Platinum Viddy Awards for Web Series, Script Writing and Cinematography.
Created by Advertising agency, TAXI, “All in for Mohegan” currently airs regionally, including spots during major sporting events on network TV. The commercial offers a look at a group of friends’ “night out” as they stop by the fantastic Mohegan Sun FanDuel Sportsbook, enjoy dinner at the jaw dropping TAO Asian Bistro & Lounge, take in a sold-out Mohegan Sun Arena show, dance at Avalon nightclub, bowl inside GAME ON, and then hit the hotel for an amazing overnight stay, all while meeting new friends of all ages along the way.
The commercial now has over 13.1 million impressions and 12.9 million video plays online, and the Back of House series has been viewed in more than 16 countries and 600 cities. The series has also proven to be a new recruiting tool for talent to join both Mohegan Sun and Mohegan Sun’s parent company, Mohegan. Back of House has previously won several other awards in its history, which include HSMAI, Telly, Vega and Communicator honors.
ABOUT THE VIDDY AWARDS
The Viddy Awards was founded as the Videographer Awards in Dallas, Texas in 1995 by a group of videographers, editors, producers, writers, and directors. Their mission was to honor excellence in all aspects of video production. Over the years, the competition attracted tens of thousands of entries from over 100 countries, making it one of the largest competitions in the history of film and video. Viddy Awards are judged by Association of Marketing and Communication Professionals (AMCP).
ABOUT THE MARCOM AWARDS
MarCom Awards honors excellence in Marketing and Communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.
ABOUT BACK OF HOUSE
“Back of House” swings the doors of hospitality and entertainment wide open. It is a trailblazing all-access pass to the action behind the action at one of the world’s largest integrated casino resort destinations, Mohegan Sun. Enjoy following fun, dedicated resort employees as they navigate occasional mishaps in their quests to make each guest’s stay a perfect getaway experience. For more information, visit backofhouse.tv where you can also book a room, buy show tickets, gift cards and even apply for a position for a career with Mohegan Sun.
ABOUT MOHEGAN SUN
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
Jun 28, 2022 | Entertainment, Food & Beverage, Gaming, General News, Travel & Leisure
The centerpiece of the campaign is a 30-second commercial now airing; will engage guests through billboards, social media, radio, digital advertising, on-site at Mohegan Sun and via future activations throughout the region
UNCASVILLE, CT (June 28, 2022) – Mohegan Sun, the premier entertainment and
gaming destination on the East Coast, has launched a new advertising brand campaign titled, “All in for Mohegan.” The campaign’s signature commercial, viewable HERE, takes viewers through the world at play that is Mohegan Sun, and answers the questions, “Who’s in for Mohegan?” and “Why?” Created by Advertising, Design and Digital agency, TAXI, in close coordination with Mohegan Sun’s Marketing Communications team led by George Galinsky and Lindsay Bollenbach, ”All in for Mohegan” will air locally and regionally, which included a spot recently in the Northeast at the start of an NBA Finals game between the Celtics and Warriors on ABC. The spot also aired during the NHL’s Stanley Cup Finals on ESPN.
“The new “All in for Mohegan” ad campaign is a perfect representation of what our guests feel at, and about Mohegan Sun.” -said Jeff Hamilton, President and General Manager of Mohegan Sun “We are home to endless entertainment options, incredible dining, world-class lounges and nightlife, thrilling casinos and the friendliest guest service anywhere, all pointing in the same direction, which is to have the ‘best time ever’ at Mohegan Sun.”
The “All in for Mohegan” campaign serves as the foundation of Mohegan Sun’s refreshed look and feel for the brand. The spot features Mohegan Sun’s very own Derrick Williams, Director of Transportation. Williams can be seen greeting guests in Mohegan Sun’s Sky Tower hotel lobby at the opening of the spot. From there, the commercial provides a peek into a “friends night out” and where it takes them. When the question of “Who’s in for Mohegan?” is posed, the response is a rhetorical one: “Everyone, obviously.” The group finds themselves taking in a variety of special moments that millions of people experience at Mohegan Sun every year. This includes thrills at the slots and at the jaw-dropping Mohegan Sun FanDuel Sportsbook, followed by dinner at Mohegan Sun’s most-popular restaurant, TAO Asian Bistro & Lounge. Dancing at one of the nightclubs, and then onto a sell-out concert inside the 10,000-seat Mohegan Sun Arena, bowling in style at Game On!, selfies at the famous Chihuly, rolling the dice on a Craps game, and then meeting new friends of all ages to party with in novelle, rounds out the night. The group finally crashes at the hotel to do it all over again the next day.
“The new campaign is authentic. It’s welcoming. It’s real. It helps viewers start to feel what it is really like at Mohegan Sun and why it is so different from every other hospitality or travel destination out there.” -said George Galinsky, SVP Marketing Communications, Mohegan.
“The message is: everyone’s invited to experience hospitality Mohegan style. Whether you are 25 or 95, an avid gamer or not – Mohegan Sun has the unique ability to take a good experience and transform it into a great, unforgettable event. This new campaign does a great job of capturing that spirit for us.”
Campaign ads are also launching regionally beyond Connecticut, including in Rhode Island, New York City, Long Island, Boston and more. To learn more about Mohegan Sun, or to book a stay – please visit: mohegansun.com
ABOUT TAXI
Celebrating its 30th year in 2022, TAXI is a North American full-service agency that connects brands with consumers through creativity, technology, and culture. Its principal offices are in New York, Toronto, Montréal, and Vancouver. The agency is behind award-winning campaigns for client partners including Mohegan Sun, Volkswagen, Audi, Applegate, Kraft Heinz, Colgate-Palmolive, and GSK/Pfizer. For more information, visit agency.taxi. TAXI is part of the VMLY&R network, and a WPP company (NYSE: WPP).
ABOUT MOHEGAN SUN
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Aug 1, 2016 | General News, Travel & Leisure
Mohegan Sun wins 8 awards at the 37th Annual Telly Awards, which honor the very best in film & video
UNCASVILLE, CT (August 1, 2016) – Mohegan Sun, one of the largest, most spectacular entertainment, gaming, dining, shopping and convention destinations in the United States, is proud to announce they have been awarded eight 2016 Telly Awards. The Telly Awards are the premier awards honoring the finest in film and video productions, web commercials and local, regional and cable TV commercials and programs.
- In Travel/Tourism, Mohegan Sun won a 2016 Silver Telly Award, the highest award possible, for its Full of Life Brand TV Campaign for “Regional Television”. Outside of the Travel/Tourism category, Mohegan Sun also took home a Bronze award in the overall “How To/Instructional” category for Mohegan Sun’s Craps 101 online video.
“It’s great recognition for the employees here who work hard on developing effective marketing strategies as well as a credit to our long-standing partner’s, Primal-NY and Taxi NY, who our teams work closely with on a daily basis. To win awards in TV and video production in today’s constantly changing world of communications, is really an achievement we can all be proud of,” said SVP of Marketing Communications for the Mohegan Tribal Gaming Authority, George Galinsky.
Additional awards for Film/Video category include:
- The Wolf Den, a Bronze award in the “Music/Concert” category
- Corporate Human Resources, three Bronze awards in the “Recruitment & Employee Communications Advertising Corporate Images” categories.
- The Full of Life Brand TV campaign also took home a Bronze award for “TV Campaign – Promotional/Branding”.
The Annual Telly Awards showcase the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. It is a widely known and highly respected national and international competition and receives over 12,000 entries annually from all 50 states and many foreign countries.
About Mohegan Sun:
Owned by the Mohegan Tribal Gaming Authority, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 85 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun, Instagram @mohegansun, view us on youtube.com/mohegansunvideos and find us on Snapchat at username MoheganSun.
