Jun 11, 2019 | Entertainment, Food & Beverage, General News, Special Events, Sports, Travel & Leisure
The innovative online series that allows viewers a sneak peek at real hospitality employees in real work situations is also being used as a career building resource by the HSMAI Foundation
UNCASVILLE, CT – (June 11, 2019) – Mohegan Gaming and Entertainment (MGE) announced today that the second season of its original digital TV series, “Back of House,” found online at backofhouse.tv, took home four awards at the 25th Annual Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications. The popular digital series also won two Bronze Telly Awards for Branded Content in Entertainment and Branded Content in Sports. Since 1979, The Telly Awards have recognized some of the best work in TV and Video. Earlier this year Mohegan Sun was also notified that “Back of House” is being used by the Hospitality Sales & Marketing Association International Foundation (HSMAI) as part of a campaign to inspire future leaders into hotel, travel and hospitality careers.
Accolades from the 25th Annual Communicator Awards were revealed at the end of May. The episode called, “Preperation”, featuring Amber Cox, the WNBA Connecticut Sun’s VP of Sports Operations, was individually recognized with a Silver Distinction Award. Another Silver Distinction Award was received for the episode called, “Celebrity” featuring Mohegan Sun’s Celebrity Events Producer, Lindsay Cady. The most prestigious awards included a Gold Award of Excellence for Web Series Development and a Gold Award of Excellence for Tourism Branded Content. The show’s production company Primal NY, in partnership with Fact & Friction, were equally credited.
“We believe Mohegan Sun’s digital TV series continues to be recognized by industry experts, in part, because Mohegan Sun continues to be recognized for its welcoming, exciting, one of a kind hospitality.” said George Galinsky Senior Vice President of Marketing Communications for Mohegan Gaming & Entertainment. “The placement of the show into a career development program for the HSMAI Foundation was unexpected. It’s a testament to team members. The series aims to highlight some of the staff’s little known, behind the scenes skills and duties, and of course, their human connections with our guests. We are proud to provide fresh industry insights at backofhouse.tv for potential hospitality career professionals. What was originally meant to be pure entertainment for our guests has evolved into an informative platform for industry recruiting. This has demonstrated itself through the overwhelmingly positive social media response as well.”
On Facebook alone, total video plays for “Back of House” season two are currently over five million, and social impressions on both Facebook and Instagram have surpassed 7.5 million. “Back of House” has also just been recognized by the Vega Awards, winning a Silver award in the Documentary Series category. With “Back of House” season three premiering in October of 2019, the digital TV series will continue to captivate viewers of all kinds well into the future.
Want a sneak peek at “Back of House” season three? Like Barbeque? An episode about a huge outdoor BBQ festival has already been filmed. How about celebrities, grand openings and parties? Slot machines? Beauty pageants? Previous seasons featured Martha Stewart, Snoop Dog, DJ Khalid, Britney Spears, Kenny Chesney, and more. Tune in to see who’s next while exciting new, young team members join the cast and crew in totally new scenarios.
“Back of House” is produced by full-service production studio, Primal-NY, that specializes in digital strategy, brand discovery, content creation and distribution. The series has also been supported by Fact & Friction, the TV development consulting firm whose credentials include Undercover Boss & Next Top Model, as well as working with Tyra Banks, Rihanna, Jay-Z & Jenny Jones. The online series takes viewers behind the scenes at Mohegan Sun through concerts, grand openings, celebrity appearances, special events, amazing restaurants, sports and more.
ABOUT MOHEGAN SUN:
Owned by Mohegan Gaming and Entertainment (MGE), Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 80 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Sep 24, 2018 | Breaking News, Entertainment, Food & Beverage, Gaming, General News, Shopping, Travel & Leisure
Tune-in and watch Mohegan Sun’s award-winning digital TV series on September 26th
Watch Back of House Season Two When It Airs This Week!
UNCASVILLE, CT (September 24, 2018) – After reaching over 1.1 million views on YouTube alone, and receiving two top industry awards, Mohegan Sun announces the launch of season two of its original digital TV series, “Back of House,” featuring eight new episodes exclusively on BackofHouse.TV and YouTube. Continuing 
the excitement of Back of House season one, the new episodes will be available online beginning September 26th at 10:00am EST, giving viewers an in-depth look into what it takes to operate one of the largest integrated entertainment resort destinations in the United States.
“After the successful debut of our employees’ first digital TV series last fall, we kept the cameras rolling to continue showcasing Mohegan Sun, our amazing operation, and the leadership role we strive for in the hospitality and entertainment business,” said George Galinsky, Senior Vice President of Marketing Communications of Mohegan Gaming & Entertainment. “The documentary-style series is the perfect way for viewers, guests and fans worldwide to get a behind-the-scenes look into the vital role employees play in delivering great hospitality,” Galinsky said.
“Viewers will see how these savvy hospitality employees manage celebrity appearances, VIP events, hotel reservations, culinary art and more – all while being entertained in a cinematic, documentary style format of storytelling,” said Robert Conticelli, President of Primal-NY.
Back of House season two introduces five new faces and follows the professional lives of a total of eight Mohegan Sun employees including three returning cast members. The show gives viewers an intimate glimpse into all areas of the integrated resort destination, including prep kitchens, entertainment stages, back hallways, a convention center that can host events of 15,000+ guests daily, and much more.
Production studio Primal-NY co-created the first Back of House series with Mohegan Sun and Fact & Fiction, and the combined partnership was recently honored with two Telly Awards for outstanding “Travel and Tourism” branded content and cinematography. The show has reached 2.5 million people across all of Mohegan Sun’s social networks to-date.
Don’t miss a minute of Mohegan Sun’s employees in action when Back of House season two airs on September 26th at 10:00 a.m. EST. To tune-in and meet the new cast, visit BackofHouse.TV.
ABOUT BACK OF HOUSE: “Back of House” is your all-access pass to the action behind the action at Mohegan Sun, one of the world’s largest integrated casino resort destinations. Enjoy following this family of fun, dedicated employees as they navigate backstage chaos and occasional calamities in their quest to make each guest’s stay a perfect getaway experience.
ABOUT PRIMAL NY: Primal NY is a full-service production studio specializing in brand discovery, digital strategy, content creation and distribution. Primal positions clients in ideal Digital, TV and Film scenarios. Based in New York City, the award-winning team of diverse filmmakers has experience across many industries including fashion, sport, music, hospitality, and motion pictures. Primal seeks relationships where opportunities exist to develop original content that enhances client brand identity by finding unique ways to tell their stories. For more information, visit primal-ny.com.
ABOUT FACT & FRICTION: With offices in New York, Toronto and Manchester, and the credentials of: Undercover Boss & Next Top Model as well as working with the likes of Sharon Osbourne, Tyra Banks, Jay-Z and Rihanna, Fact & Friction is a TV development consulting firm, led by showrunner, Ron Carroll. Their work extends throughout the US, Canada and U.K. and were recognized with the “Best Reality Series” Screen Award from the Academy of Cinema & Television, for launching Canada’s Next Top Model and are MipCom 2017 winners of the Diversity Award for Unscripted programming for the follow-doc series “Employable Me.”
ABOUT MOHEGAN SUN: Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular gaming, dining, shopping integrated entertainment resort destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, 1,600 deluxe hotel rooms, 2 world-class spas, a golf course, over 90 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
Jun 6, 2018 | Breaking News, Entertainment, General News, Travel & Leisure
Innovative online show that pulled back the curtain giving viewers a glimpse behind the scenes at the hospitality and entertainment industry, wins national awards
UNCASVILLE, CT (June 6, 2018) – Launched in September of 2017 at the Tribeca Film Festival, and now reaching over half-a-million views, the original online series, Back of House, has been honored with two Telly Awards, for outstanding Branded Content and Cinematography.
Since 1979, Telly Awards have recognized the best work in TV and Video and have honored BackofHouse.TV with the following:
“We set out to showcase how we create good times for every guest on every visit. Back of House is informative and entertaining in part because our employees have inspiring personalities that are equally as impressive as our resort amenities. To be
recognized by the Telly Awards is something we can all be proud of on many levels,” said George Galinsky, Senior Vice President of Marketing Communications, Mohegan Sun.
Award-winning Production studio, Primal-NY, co-created Back of House with Mohegan Sun and the award-winning TV consulting firm, Fact & Fiction, was used to execute their vision for the show. The series follows a group of fun employees at one of the largest casino resort destinations in the world and welcomes viewers in to witness how everything gets done when 20,000 visitors are arriving every day. The original trailer for the the series currently has over 675,000 views and the show itself has eclipsed 500,000 views on Mohegan Sun’s YouTube and Facebook pages. The series generated a 54% increase in total subscribers to Mohegan Sun’s YouTube channel, where viewers have watched nearly 7,000 hours of series-related content, 80% of which were on mobile devices.
Season one took viewers along for a ride as employee cast members pulled everything together for Dj Khaled’s impromptu appearance in Avalon Night Club, Kenny Chesney’s induction into the Walk of Fame, and The Bachelorette’s Rachel Lindsay’s special appearance in the Shops at Mohegan Sun. Because the show runs in all hotel rooms at Mohegan Sun, the employee cast & crew are now being recognized across the resort.
These moments have resonated with viewers, who don’t often get to see the back offices, prep kitchens and rehearsal stages at a destination of this size and scope. Among the thousands of comments generated online about the show:
“It’s great when you enjoy your work, keep it up,” – Mixx P. on Facebook
“I was there that day!” – David S. on Facebook
“Ah, man, I’d love that job!” –Nicole H. on Facebook
“In a media environment where an infinite amount of content is always at our fingertips, it’s important for brands to find new and creative ways to engage with their guests. Creating the Back of House original series started a new dialogue with both our frequent loyal guests, as well as many who may not have previously been familiar with Mohegan Sun,” said Michelle Williams, Director of Social Media at Mohegan Gaming & Entertainment.
Season two of Back Of House will feature new faces and is set to premier this August when the first two episodes go live on www.backofhouse.TV. In September, six more episodes will be added.
ABOUT THE TELLY AWARDS: The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digiday.
ABOUT PRIMAL NY: Primal NY is a full-service production studio that specializes in digital strategy, brand discovery, content creation and distribution. Primal positions clients in ideal Digital, TV and Film scenarios to ensure optimization of content. Based in New York City, the award-winning team of diverse filmmakers has experience across many industries including fashion, entertainment, sport, music, hospitality, gaming and motion pictures. Primal enters relationships where opportunities exist to develop original content that enhances a client’s brand identity by finding unique ways to tell their story. For more information, visit primal-ny.com.
ABOUT FACT & FRICTION: With offices in New York, Toronto and Manchester, and the credentials of: Undercover Boss & Next Top Model as well as working with the likes of Sharon Osbourne, Tyra Banks, Jay-Z, Jenny Jones and Rihanna, Fact & Friction is a TV development consulting firm, led by showrunner, Ron Carroll. Their work extends throughout the US, Canada and U.K. and were recognized with the “Best Reality Series” Screen Award from the Academy of Cinema & Television, for launching Canada’s Next Top Model and are MipCom 2017 winners of the Diversity Award for Unscripted programming for the follow-doc series “Employable Me.”
ABOUT MOHEGAN SUN: Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to 1,600 deluxe hotel rooms, 2 world-class spas, a golf course, 3 casinos, over 90 shops, restaurants and bars as well as three award-winning entertainment venues including the 10,000-seat Mohegan Sun Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitterand Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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