Oct 9, 2014 | Breaking News, General News
“Full Of Life” campaign celebrates epic experiences 
Uncasville, CT – Mohegan Sun is rolling out a new campaign designed to breathe life and energy into the increasingly competitive gaming and entertainment industries. The campaign, ‘Full of Life,’ was designed by NY-based TAXI, INC. and spotlights the Connecticut property’s longstanding brand image of “distinctiveness.” According to Kelton Global Research, June 2014, perceptions of Mohegan Sun always tie back to “impressive and inviting atmosphere.” Unlike most competing destinations, the property features authentically striking and even inspiring spectacles throughout that contribute to its standing in the industry.
Showing off its best amenities at this time positions Mohegan Sun as the one of a kind experience that it has always aimed to be. The new campaign is also an attempt to rise above and beyond the casino business where the operation believes it belongs. The new campaign is on point with key industry trends presented at the recent 2014 Global Gaming Expo (G2E), organized by the American Gaming Association (AGA) and Reed Exhibitions. Guests are choosing destinations based on complete entertainment offerings and not just gaming. The new communications showcase Mohegan Sun’s endless “To Do” list of sights, shops, restaurants, clubs, concerts, sporting events, hotel accommodations, spa and golf.
The ‘Full of Life” campaign uses fluid, in vogue time-lapse video techniques to demonstrate the excitement and fun of the unique and original experiences offered there.
“We have always positioned Mohegan Sun as the Northeast’s premiere gaming, and entertainment destination, but ‘Full Of Life’ takes us to the next level,” said George Galinsky, Sr. Vice President of Marketing Communications. “This vibrant campaign shows off our spectacular property full of epic experiences just waiting to be had. We are paying homage to the rich architecture and diverse entertainment that put Mohegan Sun in the small and unique group of the ultimate getaway destinations.”
The new campaign launches this month and coincides with the property’s 18th anniversary.
Two Connecticut firms are also contributors handling the media planning and buying for the new branding effort: Media Storm, South Norwalk, CT and Mintz & Hoke, Avon, Ct. The campaign includes newspapers, television, online advertising, billboards, social media, radio, magazines and more.
For more information on ‘Full Of Life’ and all of the events happening at Mohegan Sun, visit mohegansun.com or follow us on Facebook at facebook.com/mohegansun, Twitter @MoheganSun and Instagram @mohegansun.
About Mohegan Sun: Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun, Instagram @mohegansun and view us on youtube.com/mohegansunvideos.
About TAXI: TAXI is an NYC based advertising and communications Agency owned by London-based WPP, with offices in the United States and Canada. Built on the mantra “Doubt the Conventional,” – it guides everything we do. It means we’re never looking for the usual route; we’re looking for the smartest. The agency is recognized for its strategic, creative, digital, and design capabilities. Major clients include Kraft, Mohegan Sun, Campbell’s, Bombardier and Capital One. Visit us at taxi-nyc.com, or Facebook at facebook.com/taxiglobal.
Oct 9, 2014 | Breaking News, Entertainment, General News
Mohegan Sun Arena welcomes back the legendary band on February 7th, 2015
UNCASVILLE, CT (October 9, 2014) — Rock legends Fleetwood Mac, who performed two sold-out shows at NYC’s Madison Square Garden earlier this week, have confirmed they will be adding at least 28 more dates to their already scheduled 40-city ON WITH THE SHOW tour. The announcement was made during the band’s live performance this morning on NBC’s TODAY Show where The Mac performed for thousands of adoring fans. The second leg of the tour will begin on January 16, 2015 in St. Paul, Minn and will head to Mohegan Sun Arena on February 7th for a 8:00pm show.
Tickets are $195.00 and $125.00 and go on sale Monday, October 20th through Ticketmaster at 10:00am. Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet. Tickets will also be available at the Mohegan Sun Box Office starting Tuesday, October 21st, subject to availability.
American Express card members can purchase tickets before the general public beginning Monday, Oct. 13th at 10:00am. through Sunday, Oct. 19th at 10:00pm Tickets go on sale starting Oct. 20th through the Live Nation mobile app and at www.livenation.com. For further information and on sale dates, please go to www.fleetwoodmac.com.
Fleetwood Mac is currently performing with their five star lineup including the returning songbird Christine McVie who rejoined the band following a 16 year absence.
RECENT REVIEWS FOR FLEETWOOD MAC’S ON WITH THE SHOW TOUR
The principal emotion during the nearly 2 1/2-hour performance was the joy of having
keyboardist McVie back in this group… She brought high harmonies and several songs,
“including ‘Little Lies,’ ‘You Make Loving Fun’ and the closing ‘Songbird,’ back into the repertoire. Nicks hasn’t sounded this good since the early ‘90’s. What a rhythm machine and what an articulate emotional guitarist Buckingham is.” – Minneapolis Star Tribune
“It’s still magical. Between Buckingham’s epic guitar solos, Mick Fleetwood’s massive drumming, John McVie’s strong bass work, Nicks’ patented spins to punctuate the lovely ‘Gypsy’ and Christine McVie’s lush vocals, Fleetwood Mac looked ready to take on what Buckingham has called ‘the next chapter.’” – Newsday
**** (four stars) – The Guardian (UK)
“Fleetwood Mac has the intricacy, elegance and underlying punch of its songs…” – The New York Times.
“With Christine’s songs back in the set, her calm, angular presence back on the stage, there was an undeniable feeling of rejuvenation… Fleetwood and John McVie on bass reminded concert-goers why the band is named for them… They still put a layer of muscle behind everything the band did… Buckingham was ferocious and tireless as lead guitar. This man is a vital musical presence – the soul of the band. Ditto for the vitality of Nicks, its cauldron-stirring spirit… Her showcase songs, ‘Landslide,’ ‘Gold Dust Woman’ and, especially ‘Silver Springs,’ were the night’s highlights.” – Chicago Tribune
“Drum solos can sometimes seem like an endurance test for a rock audience. It’s a rare joy to witness one wherein the drummer seems to experience as much giddy delight as Mick Fleetwood did. He whooped and howled, coaxing the crowd in call-and-response shouts while demonstrating his singular rhythmic sensibility.” – Chicago Sun Times
Mohegan Sun Arena is now ranked consistently among the top venues in the world according to Billboard Magazine, Pollstar and Venues Today. It has won “Casino of The Year” at the Country Music Awards in 2008 & 2010 and in 2013, was voted “Arena Of The Year” at the G2E Global Gaming Conference in Las Vegas. Also in 2013, Mohegan Sun won “Casino of The Year” in 2 categories at the Academy of Country Music Awards. For more information on concerts and other great events visit Mohegan Sun. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.
Aug 6, 2014 | Breaking News, Community Relations, Entertainment, General News, Sports
Mohegan Sun Arena to become home field for the former Philadelphia Wings in the National Lacrosse League
UNCASVILLE, CT (August 6, 2014) – Mohegan Sun and the Mohegan Tribal Gaming Authority (MTGA) announced today it has purchased half of the Philadelphia Wings of the National Lacrosse League (NLL). The team will relocate to Uncasville, CT and will begin play in December at Mohegan Sun Arena.
This is the second professional sports team acquired by the Mohegan Tribe and MTGA, which has owned the Connecticut Sun of the WNBA since 2003. It is the second current ownership group of Native American descent in the NLL, which is committed to honoring both the culture and history of the game which was founded by Native Americans over 700 years ago.
“The Mohegan Tribe is thrilled to be associated with a game with centuries-old roots with the Eastern Woodland Indians,” Kevin Brown “Red Eagle” said. “By bringing the lacrosse team to our reservation land, we are not only creating a tie with the past, but bringing the game into an exciting future with our top-notch sports and entertainment team. We are aiming to create a team and community spirit to match what we have been able to achieve with the Connecticut Sun.”
“We are equally excited about partnering with Mohegan Sun and the MTGA,” team president and co-owner Michael French said. “The New England market for lacrosse for both men and women has been expanding at a phenomenal pace. We have a great nucleus of proven players, strong leadership in our locker room and a very experienced coaching staff. We look forward to bringing all of this energy to Mohegan Sun Arena.”
The franchise name will be announced at a later date. The team will be a member of the NLL East Division, joining the Buffalo Bandits, Minnesota Swarm, Rochester Knighthawks and Toronto Rock. Teams in the NLL West Division are the Calgary Roughnecks, Colorado Mammoth, Edmonton Rush and Vancouver Stealth. NLL teams play an 18 game regular season schedule from December through April, with all games being played on weekends.
“On behalf of the entire NLL, we are proud to welcome the Mohegan Tribe as owners, further re-connecting our league with the rich roots of the game,” said NLL Commissioner George Daniel. “We are also excited about the prospects of bringing the NLL to Connecticut and greater New England for the 2015 season.”
Each NLL team features a 20 man active roster with up to four additional practice squad players. The current roster will remain intact for the new franchise. A total of 18 players, 16 runners and two goalies dress for each game with up to six players per team allowed on the floor during play. NLL games feature four 15-minute quarters as well as a sudden-death overtime period if tied at the end of regulation play.
Professional indoor lacrosse combines the physical play of hockey with the high-scoring, fast-paced and play-making style of basketball. Indoor lacrosse is played on turf often inside the confines of an ice hockey rink with glass and rink boards intact. Teams combine to score an average of 23 goals during an NLL game.
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.
About National Lacrosse League
Founded in 1986, the National Lacrosse League ranks third in average attendance for professional indoor sports worldwide behind only the NHL & NBA. The NLL is comprised of nine franchises across the United States and Canada. The Rochester Knighthawks were crowned 2014 NLL Champions to complete the league’s 28th season. For more information, visit NLL.com or find the NLL on Facebook and Twitter.
Jun 18, 2014 | Breaking News, Entertainment, Food & Beverage, Gaming, General News, Hot Summer Fun, Special Events, Travel & Leisure
Over one million dollars in prizes to be awarded as well as car giveaways, celebrity sightings, pool parties and the hottest names in entertainment
UNCASVILLE, CT – Things are heating up this summer at Mohegan Sun with the launch of Hot Summer Fun. Now entering its 17th year, the celebrations, which kick off June 23rd and run through August 31st, will feature over one million dollars in prizes, car giveaways, fireworks displays, as well as the hottest entertainment and nightlife.
Special Events
Mohegan Sun is making a bang this summer with Hot Summer Nights with their biggest rooftop events of the summer. Open to all ages, the fun kicks off at 6:00pm and includes games for kids of all ages and carnival food favorites, as well as an area for guests 21+. These special parties will be hosted on Saturday, July 26th and Saturday, August 30th. NOTE: Guests under 18 years of age must be accompanied by a parent or legal guardian.
Other various events will be taking place throughout the summer including Mohegan Sun’s Signature Events series. Confirmed events to date include Winning Authors with Sherrilynn Kenyon, author of Born of Fury, on Tuesday, July 1st and Brad Thor, author of Act of War, on Thursday, July 17th.
Mohegan Sun will also be home to the 2014 Connecticut Reebok Spartan Race on Saturday, June 28th. This is the first time the Spartan Race has come to Connecticut. Over 5,000 participants have already registered. Spots are still available; to sign up, visit spartanrace.com.
On The Ball Mondays
Starting June 23rd, guests can test their luck on the Skee-Ball® PowerPlay Bonusing game by simply playing their favorite slot machine. From 10:00am to 8:00pm, each time a guest earns three Status Points, they will receive a Skee-Ball® game. Winners are guaranteed to win up to $1,000 in Free Slot Play instantly. Guests must have their Momentum card properly inserted while playing any slot machine in order to be eligible.
Take Two Tuesdays
Mohegan Sun will have you seeing double every Tuesday throughout the summer. Beginning Tuesday, June 24th, Momentum card holders playing their favorite slot machines will earn double points from 6:00am to Midnight. Not a gamer? Not a problem. A number of restaurants and retailers will be offering various discounts including, but not limited to, Seasons Buffet, Todd English’s Tuscany, BALLo Italian Restaurant, The Lansdowne Irish Pub, Bluwire, Sunglasses USA and more. A complete list of discounts and participating outlets can be found here.
Ca$h Dash Wednesdays
Cure the midweek blues with Ca$h Dash Wednesdays at Mohegan Sun. Each Wednesday beginning June 25th, 10 lucky Momentum members will have the chance to walk away with their share of $50,000 weekly. Every half hour from Noon to 2:00pm and 6:00pm to 8:00pm, one lucky Momentum card holder playing their favorite slot machine will have a chance to enter the Cash Cube containing $5,000 cash! Throughout the summer, Mohegan Sun will be giving away up to $500,000 with Ca$h Dash Wednesdays!
Guests can also enjoy Wine Wednesdays. Held on the terrace of Todd English’s Tuscany each Wednesday at 5:00pm, guests can enjoy Wine Pairing Dinners, or at 7:00pm, Tasting & Tapas for just $20.00. Plus, every Wednesday, Bobby Flay’s Bar Americain will be offering special discounts on certain wines.
Free Ride Thursdays
What’s better than a car giveaway? How about 10! Throughout Hot Summer Fun, Mohegan Sun is giving away a car each Thursday beginning June 26th. Each week, one lucky Momentum member playing their favorite table or slot machine from Noon to 8:00pm will randomly be selected to receive a new Fiat 500C valued at $25,000! In addition, guests playing at the same slot machine bank or table will receive a $50.00 Mobil Gas Gift Card.
On Thursday nights, things heat up with the return of GLO. Dance the night away underneath the stars to the hottest DJs, enjoy the outdoor poker tables, warm up by the fire pit or rent out one of the VIP cabanas complete with bottle service. Cover for Thursdays is $10.00. More information is available on mohegansun.com/nightlife.
Festive Fridays
Each Friday morning throughout Hot Summer Fun, Mohegan Sun will also be giving away free t-shirts for the first 3,000 Momentum members. Shirts will be distributed at the Summer and Riverview Coat Checks starting at 9:00am. A different color shirt will be given each week. Collect all 10 during Hot Summer Fun! Then start the weekend early with the Party on the Rooftop. This 21 and over event allows guests to live music and food trucks. Party on the Rooftop kicks off on Friday, June 27th with live music by Separate Ways, a tribute to Journey. For a complete list of participating bands, click here.
Sultry Saturdays
Add a little spice to your life with Sultry Saturdays starting June 28th at Mohegan Sun, where the premier party spots in the region are all under one roof. Dance under the stars at GLO – the only nighttime pool party in New England, enjoy a drink under the world’s largest indoor planetarium dome at VISTA Lounge at Wombi Rock or party the night away at MIST, a steamy, contemporary venue that sits beneath the water wall in Casino of the Wind.
Livin’ Large Sundays
Starting Sunday, June 29th, you could Win For Life® at Mohegan Sun! Each Sunday at 9:00am, Mohegan Sun will be giving away CT Lottery $3.00 Win for Life® scratch tickets for the first 2,000 Momentum members who stop by the Summer Coat Check. Take a chance at winning $5,000 a month for life!
Additionally guests can enjoy various retail and dining BALLO Italian Restaurant, Michael Jordan’s 23.sportcafe, Godiva Chocolatier, Kids Quest, Yankee Candle and more.
Let the Music Play
This summer, Mohegan Sun has your concert hookup with over 183 events in 123 days! The top-ranked Mohegan Sun Arena will be home to hot tours like Katy Perry, Justin Timberlake, John Mellencamp, Queen + Adam Lambert, Kevin James, Jake Owen and so much more.
The Wolf Den, which is open seven days a week, free and for guests 21 and over, will see such acts as Ambrosia with John Ford Coley, Austin Webb, Hoobastank, Warrant, The Bacon Brothers, among others. Treehouse Comedy brings some of the funniest touring stand-up out there to The Cabaret Theatre every Saturday evening and don’t miss the WNBA’s Connecticut Sun with multiple home games inside Mohegan Sun Arena throughout June, July and August!
About Mohegan Sun: Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular travel destinations in the United States. Situated on 185 acres along the Thames River in southeastern Connecticut, Mohegan Sun is home to a 34-story, 1,200 room luxury hotel, a world-class golf course and spa, over 75 shops, restaurants, nightclubs and bars, three award-winning entertainment venues including the 10,000-seat Mohegan Sun Arena, and three stunning casinos all under one roof. Mohegan Sun is within easy access of New York, Boston, Hartford, New Haven and Providence, and located 15 minutes from the museums, antique shops and ocean waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting our website. Connect with us on Facebook, follow us on Twitter, find us on Pinterest and view us on YouTube.
Jun 10, 2014 | Breaking News, General News
Interactive golf-themed advertising campaign debuts in financial district
Uncasville, CT (June 9, 2014) – Mohegan Sun is playing its hand on Wall Street with a golf-themed, interactive advertising campaign. The multi-media campaign encourages New York’s most competitive industry, suits in finance, to tee-up and take a swing at its creative storescape. The move is designed to showcase the destination as the perfect escape from the city, and more specifically to enlighten this group to the fact that Mohegan Sun owns a world class golf course in addition to its other amenities including a spa, arena, restaurants, shops, nightclubs and more.
The Mohegan Sun storescape will be live at 40 Wall Street throughout the month of June. On June 11th, 18th, and 25th, Mohegan Sun brand ambassadors will be on site to help passersby transform their smartphones into a virtual golf club. Players can then use their smartphones to drive their virtual ball through the fairway displayed on an 8’ x 10′ linked LCD wall. Participants get three swings per turn to compete in a longest drive competition. The player with the longest drive each week will win a trip for two to Mohegan Sun including overnight accommodations, dinner for two and a round of golf at The Mohegan Sun Golf Club.
Mohegan Sun has partnered with Media Storm, Monster Media, Taxi NYC and Primal NY all leaders in the interactive, creative advertising space to create, design and install this entertaining and visually informative display. With the goal of driving New York’s affluent, financial target audience to Mohegan Sun’s flagship property in Connecticut, while at the same time highlighting the property’s amenities.
“Our New York-based customers have told us they want much more than the limited, local gaming options,” said George Galinsky, Sr. Vice President of Marketing Communications. “This campaign is designed to be fun and educational, showing financial district consumers our exciting amenities. We know that once they take the short trip to Mohegan Sun, our high level of personalized guest service and exciting nightlife and leisure activities will fit them to a tee.”
Supporting the streetside fun, Mohegan Sun’s Drive Competition is showcased via the Captivate Network throughout 88 buildings on Wall Street that feature custom videos showcasing Mohegan Sun’s amenities. A LinkedIn promotion supports the effort as well. This push follows Mohegan Sun’s sponsorship of the ESPN Sports Film Festival at the TriBeCa Film Festival in April, and last year’s subway station domination and street furniture advertising execution which was widespread around Wall Street.
For more information on The Mohegan Sun Drive Competition and all of the property’s events, visit mohegansun.com or follow us on Facebook at facebook.com/mohegansun, Twitter @MoheganSun and Instagram @mohegansun.
Jun 4, 2014 | Breaking News, Employment, General News
UNCASVILLE, CT – Mohegan Sun is very pleased to announce the 
appointment of George Galinsky to Senior Vice President of Marketing Communications for the Mohegan Tribal Gaming Authority (MTGA). In this new position, Galinsky will assist with property collaboration on all communications and cross property promotion, and help with synergy for brand, budget, media and production efficiencies.
Galinsky has been a large contributor to MTGA for the past 15 years. His main focus began at the flagship property in Connecticut, but his work has expanded to include all current and future MTGA owned and managed properties.
“George has overseen award winning marketing both locally and nationally which has contributed greatly to the reputation of our operations,” said Mitchell Etess, Chief Executive Officer for MTGA.
In addition to his new role, Galinsky will continue his responsibility of overseeing marketing strategy and execution for all consumer and casino communications for Mohegan Sun, Mohegan Sun at Pocono Downs and Resorts Casino Hotel.
