Jan 5, 2023 | Entertainment, Food & Beverage, General News, Meetings and Conventions, Special Events, Travel & Leisure
Additionally, “All in for Mohegan”, the resort’s new advertising brand campaign won three Platinum Awards, totaling a first-ever five Platinum Awards for the resort
Mohegan Sun has been recognized
by two high-profile industry organizations, first winning the Platinum MarCom Award for the new “Team Achievement” category from the Association of Marketing and Communication Professionals (AMCP), and second, winning four Platinum Viddy Awards, for excellence in Video Production.
AMCP winners are evaluated on their organizational impact, reflecting a team that brings recognition to the company through industry or community endeavors and far surpasses goals and expectations. The AMCP MarCom Awards is an international creative competition that recognizes outstanding achievements, honoring excellence in marketing and creativity, and the hard work, and generosity of industry professionals. Mohegan Sun won a Platinum award for its popular digital series Back of House.
The other organization, the Viddy Awards, started recognizing winners in 1995, when it was founded by a group of videographers, editors, producers, writers, and directors. Their mission was to honor excellence in all aspects of Video Production. The competition attracts tens of thousands of entries from over 100 countries, making it one of the largest in the history of film and video. Mohegan Sun won one a Platinum Award for its series Back of House and three Platinum Awards for its new advertising brand campaign called “All in for Mohegan”.
The online TV series, Back of House, won both a Platinum MarCom and a Platinum Viddy. The series takes viewers through the work lives of some of Mohegan’s most talented and engaging Team Members. The episode “A Terrific Time” from the recently launched sixth season featured Mohegan Sun’s Nikki Cabrera and Dana Lambersky. Viewers watch as they help organize a large-scale quirky Comic-Con styled convention, known as Terrificon, held in Mohegan Sun’s Expo Center.
“This team gets a great feeling when Back of House continues to receive industry honors and increases its viewers every year” – said George Galinsky, SVP of Marketing Communications for Mohegan. “A thank you goes out to the MarCom and Viddy Awards, and to our many talented and entertaining Team Members who work diligently to ensure we’re demonstrating what it’s like to work at one of the largest, most exciting hospitality, entertainment and travel destinations in North America.”
New York based, Primal-NY, an award-winning production studio, produces Back of House. This season premiered late last year and featured an all-female cast for the first time. It showcases many one of a kind behind the scenes moments at some of Mohegan Sun’s milestone events and big celebrations.
The new Mohegan Sun ad campaign, with a 30-second commercial as its centerpiece, won Platinum awards in three different categories, capturing the endless fun happening at the resort and bringing Mohegan Sun’s total awards haul to five Platinum Awards last year. The “All in for Mohegan” ad campaign won Platinum Viddy Awards for Web Series, Script Writing and Cinematography.
Created by Advertising agency, TAXI, “All in for Mohegan” currently airs regionally, including spots during major sporting events on network TV. The commercial offers a look at a group of friends’ “night out” as they stop by the fantastic Mohegan Sun FanDuel Sportsbook, enjoy dinner at the jaw dropping TAO Asian Bistro & Lounge, take in a sold-out Mohegan Sun Arena show, dance at Avalon nightclub, bowl inside GAME ON, and then hit the hotel for an amazing overnight stay, all while meeting new friends of all ages along the way.
The commercial now has over 13.1 million impressions and 12.9 million video plays online, and the Back of House series has been viewed in more than 16 countries and 600 cities. The series has also proven to be a new recruiting tool for talent to join both Mohegan Sun and Mohegan Sun’s parent company, Mohegan. Back of House has previously won several other awards in its history, which include HSMAI, Telly, Vega and Communicator honors.
ABOUT THE VIDDY AWARDS
The Viddy Awards was founded as the Videographer Awards in Dallas, Texas in 1995 by a group of videographers, editors, producers, writers, and directors. Their mission was to honor excellence in all aspects of video production. Over the years, the competition attracted tens of thousands of entries from over 100 countries, making it one of the largest competitions in the history of film and video. Viddy Awards are judged by Association of Marketing and Communication Professionals (AMCP).
ABOUT THE MARCOM AWARDS
MarCom Awards honors excellence in Marketing and Communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.
ABOUT BACK OF HOUSE
“Back of House” swings the doors of hospitality and entertainment wide open. It is a trailblazing all-access pass to the action behind the action at one of the world’s largest integrated casino resort destinations, Mohegan Sun. Enjoy following fun, dedicated resort employees as they navigate occasional mishaps in their quests to make each guest’s stay a perfect getaway experience. For more information, visit backofhouse.tv where you can also book a room, buy show tickets, gift cards and even apply for a position for a career with Mohegan Sun.
ABOUT MOHEGAN SUN
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
Nov 29, 2022 | Breaking News, Entertainment, General News, Meetings and Conventions, Special Events, Travel & Leisure
The three-day competition takes place at Mohegan Sun December 12th – December 15th
The Miss America Organization, the nation’s oldest women’s competition
and a leading provider of scholarships for women in the United States, is returning to Mohegan Sun. The 51 outstanding young women vying for the job of Miss America will begin their competition week on Monday, December 12th with the first evening of preliminary competition, followed by round two of preliminary competition on Tuesday, December 13th. The next Miss America will be crowned on Thursday, December 15th with a pre-show at 7:00pm and the competition kicking off at 8:00pm. The full competition will take place inside Mohegan Sun’s Earth Expo & Convention Center.
Tickets for the preliminaries are $150, $100 and $50. Tickets to the finals are $200, $150 and $85. Three-night packages are also available for $450, $325 and $165. The three-night package grants access to both nights of the preliminaries and the finals. All tickets and packages are on sale now via Ticketmaster and the Mohegan Sun Box Office, subject to availability.
“We’re delighted to be returning to our home at Mohegan Sun as we prepare to crown our next Miss America,” said Shantel Krebs, Miss America Organization Board Chair. “For over 100 years, we have been committed to empowering the advocates and leaders of tomorrow. Our program provides young women the opportunity to earn scholarships, grow their networks, learn valuable life and career skills, and make a difference in their communities.”
Reinforcing the motto of “top scholarship provider for women,” the organization is proud to announce it will award over $500,000 in scholarships during its Miss America competition week December 12th – December 15th. The Miss America Organization awards more than $5 million in cash scholarships each year and millions more in-kind per year to the thousands of participants through national, state and local programs. In December 2021 alone, the total cash bestowed to the 51 candidates at the Miss America competition reached a historic high, totaling $435,500.
“With nearly two-thirds of student loan debt in the United States carried by women, the Miss America Organization is proud to continue its long-standing tradition of providing scholarships for young women to further their education.” continued Krebs.
For more information on the Miss America Organization, visit missamerica.org. For more information on candidate registration, visit missamerica.org/signup.
ABOUT THE MISS AMERICA ORGANIZATION: Since its founding in 1921, The Miss America Organization continues to be one of the most recognizable household names in America empowering young women through education, professional development, advocacy, and community service. The Organization awards more than five million dollars in cash scholarships and millions more in-kind per year through its Teen and College divisions at the local, state, and national levels. The Organization is made up of over 1,200 licensed local programs under its 50 state organizations and the District of Columbia.
Follow “The Miss America Organization” on social media:
Facebook: @missamerica
Twitter: @MissAmericaOrg
Instagram: @missamerica
Hashtag: #MissAmerica
ABOUT MOHEGAN SUN: Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Nov 22, 2022 | Entertainment, Food & Beverage, Gaming, Meetings and Conventions, Special Events, Travel & Leisure, Uncategorized
All-inclusive celebration features a RumChata bar, robust buffet, live entertainment and more
UNCASVILLE, CT (November 22, 2022) – novelle is ready to serve as the holiday hero while guests sit and relax at the Big Little Takeover Holiday Party. Starting at 7:00pm, guests can dance the night away with live music followed by an electrifying DJ, cheers with premium drinks and exclusive access to a RumChata bar, and feast on a holiday buffet, complete with a carving station and decadent dessert spread. There are two opportunities to enjoy a stress-free holiday celebration – the Big Little Takeover Holiday Party is available on Friday, December 9th and Friday, December 16th.
Tickets to the Big Little Takeover Holiday Party are $75 per person. Parties with up to five guests can book reservations at novellemohegan.com. Parties with six or more guests can contact [email protected] for reservations. Ticket purchase is valid for December 9th or December 16th. All guests must be 21+ to enter novelle.
Those who are looking for a little extra relaxation can also take advantage of the Big Little Takeover Hotel Package. This hotel package includes an overnight stay at Mohegan Sun, and admission for two to all the festive fun on December 9th or December 16th.
For more information about the holiday season at Mohegan Sun, visit mohegansun.com.
ABOUT MOHEGAN SUN
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Oct 31, 2022 | Community Relations, Employment, General News, Meetings and Conventions
Mohegan Sun Delivers More Than $2.2 Billion in Local Economic Activity to Connecticut
UNCASVILLE, CT, October 25, 2022 – Mohegan,
world renowned entertainment and gaming entity, today announced its North America properties generated a total of $5.2 billion in local economic activity over a one-year period, according to the brand’s first-ever Economic Impact Report. Analyzing data for 2019 (the most recent representative year), the report details Mohegan’s significant, positive impact on employment, household income, direct visitor spending, as well as state and local tax support. Mohegan commissioned Oxford Economics, the world’s foremost independent economic advisory firm, to conduct the study.
The analysis utilized a widely recognized approach to determining economic impact and examined all Mohegan properties in operation in 2019: Mohegan Sun in Uncasville, Connecticut; Mohegan Pennsylvania in Wilkes-Barre; ilani in Ridgefield, Washington; Resorts Casino Hotel in Atlantic City, New Jersey; and Niagara Casinos in Niagara Falls, Ontario.
“Mohegan is deeply-rooted in supporting the communities in which we operate and serve, and this new report makes clear the true scale of that impact across our critical partnerships, charitable giving, sustainability initiatives, funding infrastructure, and direct contributions to state and local government revenues,” said James Gessner Jr., Chairman of the Mohegan Tribe. “We are guided by our core values and our centuries-old philosophy, ‘Spirit of Aquai’ – living the importance of cultivating productive and long-term relationships. This study demonstrates the important benefits of those relationships.”
The $5.2 billion in economic activity includes:
- Nearly 35,000 total jobs created
- More than $2.7 billion in revenues generated onsite and off-property by the 15.7 million visitors to U.S./Canada-based Mohegan destinations in 2019
- $759.3 million paid in state and local taxes, including gaming contributions, supported by Mohegan
- $639.2 million in business purchases by Mohegan to contribute to operations, supporting networks of local businesses of all sizes in the communities and regions in which Mohegan operates
“We’re gratified that our continued success has a positive impact on local businesses and the surrounding communities,” said Ray Pineault, President & CEO of Mohegan. “Our success is a credit to the one-of-a-kind entertainment and experiences that our team members provide at each property. As we continue to expand into new locations, including Las Vegas and Korea, we look forward to continuing to contribute to the prosperity of the communities in which we live and serve.”
“It’s incredibly rewarding that our success in developing a world-class entertainment experience and destination has a ripple effect that extends well beyond our doors,” said Jeff Hamilton, President and General Manager, Mohegan Sun.
“Our impact on tourism, job creation, state and local tax revenues and the local economy are a testament to our entire organization. We look forward to building on this success as we continue to enhance our offerings.”
The full report, including economic impact activity per location, can be found at https://mohegangaming.com/news/.
About Mohegan
Mohegan is the owner, developer and manager of premier entertainment resorts in the United States, Canada, and Northern Asia. Mohegan’s U.S. operations include resorts in Connecticut, Washington, Pennsylvania, New Jersey, and Nevada; Canadian operations are based in Niagara Falls; and Mohegan Inspire is located in Incheon, South Korea. The brand’s iGaming division, Mohegan Digital, provides cutting-edge online gaming solutions to Mohegan’s loyal fan base and meets the digital needs of customers on a global scale. Mohegan is owner and operator of Connecticut Sun, a professional basketball team in the WNBA. For more information on Mohegan and its properties, please visit www.mohegangaming.com.
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Sep 13, 2022 | General News, Meetings and Conventions, Special Events
Three-day festival kicks off on November 4th; Tickets are on-sale now
WHAT: The 36th annual New England Christmas Festival returns to Mohegan Sun just in time for the holiday season. The popular award-winning show is the largest arts and crafts festival in New England.
WHEN/TIME: Friday, November 4th – Sunday, November 6th
- Friday, November 4th – 10:00am – 7:00pm
- Saturday, November 5th – 10:00am – 7:00pm
- Sunday, November 6th – 10:00am – 5:00pm
WHERE: Earth Expo & Convention Center
ADMISSION: Tickets on sale now
- Single Day Access – $13
- Multi-Day Access -$16
- Kids ages 14 & under – Free Admission
IN DETAIL: All is merry and bright at the New England Christmas Festival! From November 4th – November 6th, guests can feel the holiday spirit with over 350 arts, crafts & specialty food pop-up shops owned by American Artisans that come together once a year for three days only. This family-friendly festival features handmade, unique gifts and specialty foods for everyone on your list, including your 4-legged friends!
Guests can visit nechristmasfestival.com for tickets and additional information.
ABOUT MOHEGAN SUN:
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic Southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Jul 7, 2022 | Breaking News, Community Relations, General News, Meetings and Conventions
UNCASVILLE, CT (July 7, 2022) – Special Olympics Connecticut invites thrill-seeking individuals and teams to participate in its annual Over the Edge event at Mohegan Sun on Friday, September 2nd. During Over the Edge, participants will rappel more than 30 floors down Mohegan Sun’s Sky Tower to support Special Olympics’ year-round sports, health and fitness programs for athletes of all abilities across the state. Mohegan Sun is located at 1 Mohegan Sun Boulevard in Uncasville. To find out more, register for the event or donate, visit soct.org/ways-give/over-edge. Questions? email [email protected] or call 203-230-1201.
This marks the eleventh year Mohegan Sun will host Over the Edge, which draws many of its participants from local businesses and corporations, community organizations and law enforcement departments. Three Special Olympics athletes are also signed up to go Over the Edge this year. Additional Special Olympics athletes will be on hand to cheer on and thank participants.
Over the Edge participants must raise a minimum of $1,000 to rappel and weigh 100 lbs. or more. No rappelling experience is required.
ABOUT SPECIAL OLYMPICS CONNECTICUT:
Special Olympics Connecticut provides year-round sports training and competitions for more than 10,000 athletes of all ages with intellectual disabilities and Unified Sports® partners – their teammates without disabilities. Through the joy of sport, the Special Olympics movement transforms lives and communities throughout the state and in 170 countries around the world by promoting good health and fitness and inspiring inclusion and respect for people of all abilities, on and off the playing field. (www.soct.org)
Partner Sponsors: Bozzuto’s Inc., Enterprise, ESPN, Eversource Energy, The Frederick A. DeLuca Foundation, The Hometown Foundation, Law Enforcement Torch Run, NBC Connecticut and Telemundo Connecticut, Webster Bank, Raytheon Technologies and WWE.
Year-Round Suppliers: Adams Hometown Markets/IGA Hometown Supermarkets, Coca-Cola Beverages Northeast, Marcus Communications, N&D Sports, State of Connecticut Judicial Branch Community Service and WORX.
ABOUT MOHEGAN SUN:
Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic Southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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