Mohegan Sun Launches new Campaign “All in for Mohegan”

The centerpiece of the campaign is a 30-second commercial now airing; will engage guests through billboards, social media, radio, digital advertising, on-site at Mohegan Sun and via future activations throughout the region

UNCASVILLE, CT (June 28, 2022) – Mohegan Sun, the premier entertainment and gaming destination on the East Coast, has launched a new advertising brand campaign titled, “All in for Mohegan.” The campaign’s signature commercial, viewable HERE, takes viewers through the world at play that is Mohegan Sun, and answers the questions, “Who’s in for Mohegan?” and “Why?” Created by Advertising, Design and Digital agency, TAXI, in close coordination with Mohegan Sun’s Marketing Communications team led by George Galinsky and Lindsay Bollenbach, ”All in for Mohegan” will air locally and regionally, which included a spot recently in the Northeast at the start of an NBA Finals game between the Celtics and Warriors on ABC. The spot also aired during the NHL’s Stanley Cup Finals on ESPN.

“The new “All in for Mohegan” ad campaign is a perfect representation of what our guests feel at, and about Mohegan Sun.” -said Jeff Hamilton, President and General Manager of Mohegan Sun “We are home to endless entertainment options, incredible dining, world-class lounges and nightlife, thrilling casinos and the friendliest guest service anywhere, all pointing in the same direction, which is to have the ‘best time ever’ at Mohegan Sun.”

The “All in for Mohegan” campaign serves as the foundation of Mohegan Sun’s refreshed look and feel for the brand. The spot features Mohegan Sun’s very own Derrick Williams, Director of Transportation. Williams can be seen greeting guests in Mohegan Sun’s Sky Tower hotel lobby at the opening of the spot. From there, the commercial provides a  peek into a “friends night out” and where it takes them. When the question of “Who’s in for Mohegan?” is posed, the response is a rhetorical one: “Everyone, obviously.” The group finds themselves taking in a variety of special moments that millions of people experience at Mohegan Sun every year. This includes thrills at the slots and at the jaw-dropping Mohegan Sun FanDuel Sportsbook, followed by dinner at Mohegan Sun’s most-popular restaurant, TAO Asian Bistro & Lounge. Dancing at one of the nightclubs, and then onto a sell-out concert inside the 10,000-seat Mohegan Sun Arena, bowling in style at Game On!, selfies at the famous Chihuly, rolling the dice on a Craps game, and then meeting new friends of all ages to party with in novelle, rounds out the night.  The group finally crashes at the hotel to do it all over again the next day.

“The new campaign is authentic. It’s welcoming. It’s real. It helps viewers start to feel what it is really like at Mohegan Sun and why it is so different from every other hospitality or travel destination out there.” -said George Galinsky, SVP Marketing Communications, Mohegan.

“The message is: everyone’s invited to experience hospitality Mohegan style. Whether you are 25 or 95, an avid gamer or not – Mohegan Sun has the unique ability to take a good experience and transform it into a great, unforgettable event.  This new campaign does a great job of capturing that spirit for us.”

Campaign ads are also launching regionally beyond Connecticut, including in Rhode Island, New York City, Long Island, Boston and more. To learn more about Mohegan Sun, or to book a stay – please visit: mohegansun.com

ABOUT TAXI

Celebrating its 30th year in 2022, TAXI is a North American full-service agency that connects brands with consumers through creativity, technology, and culture. Its principal offices are in New York, Toronto, Montréal, and Vancouver. The agency is behind award-winning campaigns for client partners including Mohegan Sun, Volkswagen, Audi, Applegate, Kraft Heinz, Colgate-Palmolive, and GSK/Pfizer. For more information, visit agency.taxi.  TAXI is part of the VMLY&R network, and a WPP company (NYSE: WPP).

ABOUT MOHEGAN SUN

Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

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Mohegan Sun Invests $15 Million on new VIP Lounge, Upgrades to High-End Suites and the Mohegan Sun Golf Club

Major Refreshes to Sachem Lounge and the Summer Entrance are also beginning soon

UNCASVILLE, CT (April 14, 2022) – $15 million will be invested on various projects that are now underway and planned at Mohegan Sun and Mohegan Sun Golf Club. By the end of this year, a new 6,500 square-foot VIP Lounge & Bar in Casino of the Earth will open and major renovations to Mohegan Sun’s two most luxurious suites (The Royal Suites) will be completed. Over the stretch of 3-years, significant course improvements will also take place at the award-winning Mohegan Sun Golf Club. Additionally, key updates to Sachem Lounge and the outdoor patio at Summer Entrance will soon begin.

With the aim of launching by late fall of this year, Mohegan Sun has started work on a new VIP Lounge & Bar to be located in Casino of the Earth. World-class architects and longtime Mohegan Sun partners, Rockwell Group, are contracted for this new venue that will stretch 6,500 square-feet and feature dining, a full bar and an alluring fireplace at the center of the venue. Rockwell Group is also working with the Mohegan Tribal cultural department to incorporate Mohegan influenced designs and elements through this new space, located next to BALLO Italian Kitchen & Bar. When complete, the VIP Lounge & Bar will offer a dramatic and elegant atmosphere, creating the backdrop for the perfect night out for Mohegan Sun’s Momentum VIP members. An additional food & beverage offering in Casino of the Earth will also be developed, with more information to be announced soon.

Upon completion of this new Lounge & Bar in Casino of the Earth, Mohegan Sun’s Sachem Lounge will also begin work on a renovation that will refresh and liven up this luxury food & beverage area inside Casino of the Sky.

A full revamp is also underway inside the Royal Suites, which are the two largest and most spectacular suites at the heights of Mohegan Sun’s Sky Tower. More than $3 million will be invested on these renovations that will undergo an extensive Fire & Water themed makeover. Both suites will be distinctively different to provide two unique luxury hotel experiences. Royal Suites at Mohegan Sun are 3,500 square-feet and home to two master bedrooms, two Jacuzzis, butler service, a large circular living room, panoramic views of the Thames River and more.

Major improvements are also coming to Mohegan Sun Golf Club (MSGC), the 18-hole Mohegan-owned championship golf course located in Baltic, CT and originally designed by the renowned Geoffrey Cornish. A 3-year multi-phase renovation will implement various redesigns and improvements across the course. More than $1 million is also being spent on brand-new John Deere turf equipment, which along with the course renovations, will improve efficiencies on maintenance and labor. Phase 1 is currently focused on eliminating select bunkers, improving dozens more and engaging in selective tree removal to help preserve the integrity of cart paths and improve turf coverage and quality.  Replacement trees will also be planted to create more strategic division amongst holes and to sustain the natural beauty of one of the most scenic and enjoyable courses in all of New England. An overarching goal of these renovations is to improve both pace-of-play and the overall golfing experience for all levels of play. Mohegan Sun Golf Club opens for the season on Friday, April 15th.

Furthermore, the partially covered patio outside at Mohegan Sun’s Summer Entrance, where tribute bands are booked throughout the summer as part of Hot Summer Fun, will undergo key upgrades this year and into 2023. Highlights of this project include the additions of a permanent outdoor bar, a deck, a music stage and a re-designed area dedicated to activities and lawn games.

Mohegan Sun will also soon announce exciting new additions to its lineup of restaurants, which currently consists of more than 40 offerings, including the popular TAO Asian Bistro & Lounge which opened last year.

ABOUT MOHEGAN SUN

Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

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Bands, Brews & BBQ For Mohegan Sun’s Annual BBQ Fest

Finger-licking festival returns June 11th & 12th, rain or shine

Uncasville, CT (April 7, 2022) – Mohegan Sun’s BBQ Fest is back and bigger than ever to celebrate the unofficial start of summer with award winning ribs, chicken, brisket, pulled pork and other succulent delicacies at the 9th Annual Sun BBQ Fest. This is a 2-day BBQ LOVER’S DREAM EVENT! On Saturday, June 11th and Sunday, June 12th – join the celebration of the best in barbecue with tons of food, cold beer, cocktails and live music. We invite guests to enjoy full plate vending from nationally acclaimed BBQ teams, sample small bites in our “People’s Choice Competition”, or participate in our annual Wing & Rib competition. Sun BBQ Fest also features a World Food Championship sanctioned barbecue competition with teams that compete all over the country. During the last hour of the event stick around to celebrate, over $25,000 will be given out in prize money!

We’re upping the ante this year with outdoor activities for your friends and family. Get your protein fix with delicious BBQ and sweet treats, then burn some calories all weekend at Big Dog’s Axe Throwing. If you’re feeling competitive, get a team together for the Wicked Cornhole Tournament on Sunday from Noon-4:00pm! Entry fee is $20 per team. Visit SUNBBQFEST.com to learn how to register early. Walk-ups are based on availability. The tournament team that wins will receive a free hotel stay as well as (2) tickets to a show at the world-class Mohegan Sun Arena! (for available dates)!

Tickets to the Sun BBQ Festival are $8.00 per day or $10.00 for the whole weekend and are on sale now through Ticketmaster and at Mohegan Sun Box Office. Kids ages six and under receive free admission.

Grab a seat at a picnic table and learn from leading BBQ Chefs, including Mike Puma from Gotham Burger Social Club and more. If you are interested in viewing the BBQ judging, Mohegan Sun is pulling back the curtain for guests to view select judging times throughout the weekend. Seating is limited. Mohegan Digital is also bringing the heat this summer, promoting their online casino app with more exciting giveaways and the Temperature Rising Game Show! There’s more! Now offering private fire pit rentals available for groups of 6-8 guests. This is a 21+experience. No underage admission is allowed within this seating area.  Visit SUNBBQFEST.com for more information and live updates.

Ribs & Wings Galore

Guests can feast throughout the day by participating in the People’s Choice Contest. Participating World Food Championship teams will offer $2.00 BBQ samples all weekend long, and guests can vote for the best in show. Voting will be open from Saturday at 11:00am until Sunday at 3:00pm and the winners will be announced on Sunday at 4:00pm.

In addition to the People’s Choice competition, guests can indulge at the Rib and Wing Challenges. All participating WFC Team competitors will be given racks of ribs and loads of chicken wings to prepare in any flavor they wish. For $1 each, guests can taste any ribs or wings and help determine who reigns supreme. Winners will be announced during Sundays Awards Ceremony at 4:00pm, and a portion of the proceeds from both competitions benefit Operation BBQ Relief, an organization dedicated to providing meals to disaster-stricken communities across the U.S. The Rib Challenge Tent is open to guests on Saturday from Noon – 2:30pm, and the Wing Challenge Tent is open on Saturday from 6:00pm – 8:30pm.

Sun BBQ Fest wouldn’t be complete without entertainment!

All weekend long guests can pair their favorite slice of BBQ with great live entertainment including an upbeat set from DJ E@ZY kicking off the day at 11:30am, and the soulful sounds of local favorite Davey Blues. Blues hits the BBQ Fest stage Saturday at 3pm with the smoothest melodies guaranteed to have you on your feet. End Saturday night with a bang! An eye-popping firework show starts at 9:15pm. Sunday, live music will be provided on the Main Stage to keep the party rolling.

Updates on live music entertainment will be available prior to the event. To stay up to date on all things Sun BBQ Fest, visit SUNBBQFEST.COM

ABOUT MOHEGAN SUN:

Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 90 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

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Sliced Sirloin, Buttermilk Pancakes, Baked Cod & More Headline Mother’s Day Brunch at Mohegan Sun

Enjoy a complimentary Mimosa, Bellini, and Bloody Mary bar!

UNCASVILLE, CT (March 25, 2022) – Make Mother’s Day perfect for the mom in your life at Mohegan Sun! There will be plenty of mouthwatering dining options for the Mother’s Day Brunch taking place on Sunday, May 8th at 11:00am inside Mohegan Sun’s Uncas Ballroom.

Tickets for this extravagant brunch buffet are $55 for adults, $30 for guests under 21, and $10 for guests ages 3-8. Guests ages 2 and under are free. Adult ticket includes access to the complimentary Mimosa, Bellini and Bloody Mary bar. Tickets are available via Ticketmaster and the Mohegan Sun Box Office, subject to availability.

Dive into the buffet with starters featuring spring’s delightful produce: An Elaborate Antipasto and Vegetable Display; Garden Salad with Assorted Dressings; and Fruit Salad.

Load your plate with scrumptious breakfast favorites like Buttermilk Pancakes with Maple Syrup; Crispy Bacon and Turkey Sausage; Scrambled Eggs; and Cold Overnight Oats.

The stars of the brunch–besides Mom–include a Smoked Salmon Platter; Baked Cod with Lemon Beurre Blanc; Sliced Sirloin with Onions and Peppers with Demi-Glace; and Farfalle with Roasted Tomatoes, Yellow Peppers, and Asparagus with White Wine Garlic Sauce.

For those with an insatiable sweet tooth, there will be more than enough tasty sweets at the Dessert Buffet to satisfy all cravings. Enjoy Blondie Bars; Salted Caramel Mousse; Vanilla Bean Panna Cotta; Assorted Pie Slices; and Sugar or Gluten-Free selections as well.

ABOUT MOHEGAN SUN

Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

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***MEDIA ALERT*** Mohegan Sun’s Saturday Sun Wine & Food Festival Events to go on as Planned

Guests unable to make it to Mohegan Sun on Saturday due to inclement weather are welcomed to either use their ticket for Friday evening’s Grand Tasting Preview or receive a refund at point of purchase

UNCASVILLE, CT (January 27th, 2022) – The 18th Annual Sun Wine & Food Fest (SWFF) at Mohegan Sun kicks off this evening and runs through Sunday, January 30th. The Grand Tasting, from 1:00pm – 5:00pm on Saturday, January 29th, will take place as planned and tickets are still available HERE. Should current ticket holders be unable to attend the Grand Tasting or any other Saturday SWFF event due to the impending weather, Mohegan Sun will offer refunds at point of purchase. Additionally, any guests who have Saturday Grand Tasting tickets that would like to attend the Grand Tasting Preview event inside Earth Expo Center from 8:00pm – 10:00pm on Friday, January 28th, are welcomed to do so.

“We understand that parts of our region will be impacted by the impending weather, so we wanted to make sure to provide the opportunity for our Sun Wine & Food Fest guests to plan accordingly for our major event this Saturday,” –said Jeff Hamilton, President & General Manager of Mohegan Sun. “Whether it’s utilizing your Saturday tickets for Friday evening, or inquiring about a refund, we’re happy to assist.”

*Guests who utilize their Saturday Grand Tasting tickets to enjoy Friday evening’s Grand Tasting Preview are still welcomed to use the same ticket for the Grand Tasting.

The Sun Wine & Food Fest, which is Mohegan Sun’s signature food and wine event, brings the likes of Rocco DiSpirito, Robert Irvine, Aarón Sánchez, Adam Young, JJ Johnson, Tom Sandoval, Tom Schwartz and so many more well-known personalities to Mohegan Sun for a multi-day festival. For the full schedule of Sun Wine & Food Fest 2022, visit mohegansun.com/swff

ABOUT MOHEGAN SUN:

Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

 

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New Year’s Eve at Mohegan Sun Brings the Party

The Holiday spirit is in full swing as well, with a life-size Gingerbread house, incredible holiday concerts, a Free Winter Wonderland Escape Room and an all-new digital Mohegan Sun gift

Mohegan Sun is inviting guests to welcome in 2022 in style, as the Uncas Ballroom rolls out the “Party into the New Year,” celebration from 10:30pm  – 1:00am, equipped with an open bar, DJ V Tech setting the tone for the dance floor, a Midnight champagne toast and a breakfast buffet! Both the award-winning Mohegan Sun Arena and Wolf Den will also feature can’t-miss NYE performances.  Leading up to this spectacular night, Mohegan Sun is also once again in the full holiday spirit, featuring Chef Lynn’s life-size Gingerbread House, the Free Winter Wonderland & Santa’s Workshop Escape Room and an all-new simplified way to send Mohegan Sun gift cards to loved ones.

Tickets for the 21+ Party into the New Year celebration inside Uncas Ballroom on Friday, December 31st are $125.00 in advance and $150.00 for day-of purchases. Advance tickets are available now through December 30th via Ticketmaster and at the Mohegan Sun Box Office. This NYE bash will bring electrifying music and an all-around good time, with music provided by DJ V Tech, based out of Las Vegas. Night-of event tickets will be available and club-style attire is required.

Available through mohegansun.com, launched this holiday season is the first-ever digital Mohegan Sun gift card. Powered by eGIFTIFY, these new online gift-cards can be purchased directly via mohegansun.com/giftcards and used towards shopping, dining, entertainment, Mohegan Sun’s world-class hotel, Mandara Spa, Mohegan Sun Golf Club, Mohegan Sun’s Mobil Gas Station and more. Digital gift cards are able to be sent to recipients by email, SMS, Facebook or by printing off a copy. Traditional gift cards are also available at Mohegan Sun (and online) this holiday season and throughout the year.  Gift cards cannot be used towards gaming. More information is available by calling 1.888.MOHEGAN

The Beach Boys: Holiday Harmonies also takes center stage this New Year’s Eve at Mohegan Sun. Fans can close out the year right with Mike Love and The Beach Boys as they celebrate the season with a mix of holiday classics from the band’s Christmas album and more. Join the iconic band for a show to remember at 8:00pm on December 31st at Mohegan Sun Arena. Tickets are available through Ticketmaster and the Mohegan Sun Box Office.

The famous Boogie Wonder Band also returns to the Wolf Den for another NYE performance, taking fans back in time to the 70s & 80s.  This 10-piece band will play Funk grooves and Disco-strutting jams in the Wolf Den, for two free shows at 8:00pm and 11:00pm on Friday, December 31st. Seating will be on a first-come, first-served basis and guests may line up no sooner than three hours before the show. Guests must be 21 years of age or older to enter the Wolf Den.

Now through January 9th, Mohegan Sun guests can travel through the Free Winter Wonderland & Santa’s Workshop Escape Room, located in The Shops at Mohegan Sun across from Todd English’s Tuscany. To gain entry, a group must have someone 21+ download and sign up for the real money online casino experience through the all-new real money MoheganSunCasino.com apps (Android + iOS), home to hundreds of slots, table games, video poker and more. In the Winter Wonderland Maze, guests will find a Christmas tree farm photo vignette, an ugly holiday sweater vignette, a classic 1950’s living room and a Candy Cane swing scene. Families can save their money on Santa and holiday card photos this year too, as the Free Winter Wonderland at Mohegan Sun offers various holiday vignette photo ops, as well as photos with Santa himself! Hours of operation and more information is available HERE.

Lansdowne Irish Pub & Music House will also be featuring music by DJ Cribb on New Year’s Eve, as well as hosting a champagne toast, party favors and more. The festivities at Lansdowne begin at 9:00pm, and cover starts at $30.00. VIP reservations can be made by emailing [email protected].

For the full lineup of events, including entertainment at Comix Roadhouse, novelle and more, visit mohegansun.com/NYE

ABOUT MOHEGAN SUN
Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States.  Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 80 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.

 

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