Nov 3, 2014 | Entertainment, General News
22-city tour kicks off May 8th and includes stops at the Staples Center in Los Angeles, Madison Square
Garden in New York and Mohegan Sun Arena
Midler appears this week on NBC’s Today, The Tonight Show with Jimmy Fallon and LIVE! With Kelly and Michael
New Album It’s The Girls! Out on Warner Bros. Records November 4th
UNCASVILLE, CT (November 3, 2014) —Multiple Grammy Award-winning singer and legendary performer Bette Midler announced today that she will return to the stage for her first major tour in a decade. The Divine Miss M’s national tour kicks off on May 8th in Hollywood, FL at The Hard Rock Live and will visit 22 cities nationwide, including a stop at Mohegan Sun Arena on Saturday, June 13th for an 8:00pm show. The tour is produced by Live Nation and Larry Magid Entertainment Group.
The tour will feature material from Midler’s iconic career and material from her new album, “It’s The Girls!” – a glorious tribute to girl groups through the ages. “It’s The Girls!” features the swinging sounds of WWII-era Andrews Sisters, to 60’s super-groups like the Supremes and the Shirelles, to 90’s hit makers TLC. The album will be released on November 4th on Warner Bros. Records and East West Records / Warner Music UK on November 17th, 2014.
Midler will make several major TV appearances this week including performances on The Tonight Show with Jimmy Fallon (Nov. 5), NBC’s ‘TODAY’ show (Nov. 6) and LIVE! With Kelly and Michael (Nov 7). Midler released several track previews from the album including a breathtaking version of TLC’s Waterfalls. Just a few hours after the song’s release, the track sprinted to No. 5 on the Billboard + Twitter Trending 140. Vanity Fair raved that “you haven’t lived until you’ve heard Midler sing ‘Waterfalls.’”
“It’s The Girls!” reunites Bette Midler with long-time collaborator and Award-winning composer Marc Shaiman who produced the album, along with Scott M. Riesett. The album effortlessly showcases Midler’s distinctive and versatile vocal range while honoring timeless classic melodic harmonies.
One of the world’s best-loved and most versatile entertainers, Bette Midler has garnered accolades in all quarters of show business. She’s earned four Grammy Awards including Song of the Year (1989: Wind Beneath My Wings; 1990: From A Distance) and Record of the Year (1989: Wind Beneath My Wings); two Academy Award nominations, three Emmy Awards, one Tony Award, three Golden Globe Awards, and nine American Comedy Awards. Bette Midler has sold over 30 million albums worldwide.
Tickets are $225.00, $145.00 and $95.00 and go on sale Monday, November 24th at 10:00am through Ticketmaster. Ticketmaster customers may log on to ticketmaster; call any Ticketmaster Charge by Phone number; 1.800.745.3000 or visit any Ticketmaster outlet. Tickets may also be purchased at the Mohegan Sun Box Office on Tuesday, November 25th, subject to availability.
Additional North American dates and cities will be added. Midler is also set to tour in the UK in 2015. UK dates will be announced at a later date.
For approved press images please visit: http://press.wbr.com/bettemidler
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.
Follow us @twitter.com/LiveNationInc
For more information on Bette Midler, please contact:
Allison Elbl
[email protected]
SOURCE: Live Nation Entertainment
Contact for Live Nation:
Victor Trevino
[email protected]
Mohegan Sun Arena is now ranked consistently among the top venues in the world according to Billboard Magazine, Pollstar and Venues Today. It has won “Casino of The Year” at the Country Music Awards in 2008 & 2010 and in 2013, was voted “Arena Of The Year” at the G2E Global Gaming Conference in Las Vegas. Also in 2013, Mohegan Sun won “Casino of The Year” in 2 categories at the Academy of Country Music Awards. For more information on concerts and other great events visit Mohegan Sun. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.
Oct 30, 2014 | Special Events
WHAT:
Dascha Polanco, Vicky Jeudy and Adrienne C. Moore of the Netflix hit original series, Orange is the New Black host an exclusive Q&A and signing in The Shops at Mohegan Sun.
WHEN/WHERE:
Friday, December 5th
8:30pm- Live Q&A
9:00pm- Signing Event
The Shops at Mohegan Sun
IN DETAIL:
Get “locked up” for the most anticipated Reality Check event yet when cast members of the Emmy-award winning series, Orange is the New Black host an exclusive Q&A and signing in The Shops at Mohegan Sun. Spend “time” with actresses Dascha Polanco, Vicky Jeudy and Adrienne C. Moore for a live Q&A and hear what it is like to be a part of the most talked about show of the past two years!
Dascha Polanco portrays the quiet and shy inmate, Dayanara “Daya” Diaz in Orange is the New Black. Polanco’s role as Diaz was her first full-time acting career. Following her breakout success, Polanco appeared in the 2013 independent film, Gimme Shelter and the 2014 comedy, The Cobbler.
Vicky Jeudy currently plays Janae Watson, a former high school track star turned inmate on Orange is the New Black. Jeudy loves empowering the youth in the urban communities.
Adrienne C. Moore is an American actress, singer, and voice over artist. She is a series regular on Netflix’s Orange is the New Black and plays Cindy Hayes aka “Black Cindy,” a brash and bold inmate who’s not afraid to tell it like it is. Moore has also appeared on the popular series Blue Bloods and 30 Rock. On stage she has portrayed such memorable characters as Keera in Kirsten Greenidge’s world premiere of Milk Like Sugar, for which Backstage hailed her as one of the“Most Memorable Performances”. Recently, she starred in the Chevrolet commercial for its new 2014 Cruz Diesel campaign.
**Participation is on a first-come, first-served basis. Due to time restrictions, signing personalization or personal photos for signing are prohibited. Dascha Polanco, Vicky Jeudy and Adrienne C. Moore will only be signing the headshots given out at event. This event is bracelet-only. A limited number of bracelets will be distributed starting at 6:30pm at the signing stage in The Shops concourse. Participants must have a bracelet in order to gain entry into the signing line.
ABOUT MOHEGAN SUN:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.
Oct 27, 2014 | Food & Beverage
Guests can enjoy dining and shopping deals on Thursday, November 27th
UNCASVILLE, CT (October 27, 2014) – This Thanksgiving, Mohegan Sun is serving up endless dining and shopping specials for friends, family and loved ones to gobble up!
Enjoy a $34.00 per person meal at Todd English’s Tuscany from 1:00pm-4:00pm. First course boasts wood-roasted pear and gorgonzola salad followed by a second course of sage brined Heritage turkey, sausage and potato stuffing, roasted root vegetables, bacon and dijon brussels sprout petals, sweet potato with pecan crumbles, grappa sauce and giblet gravy. Pecan bread pudding with Tahitian gelato serves as the sweet treat to round out this Thanksgiving meal.
Ballo Italian Restaurant is offering a $42.95 per person, 3-course dinner including your choice of classic Caesar salad, meatballs with pomodoro and ricotta or crispy pork belly with honey crisp apples, radicchio and chili-infused honey to start. Second course is a choice of five deluxe entrées including a rigatoni with spicy sausage ragu and pecorino fonduta, seared shrimp with honey-glazed carrots, walnuts and goat cheese polenta or a ricotta gnocchi with squash, bacon, chestnuts and apples. For dessert, enjoy a pumpkin cannoli with candied walnuts.
Starting at 11:00am, Seasons Buffet is featuring such Thanksgiving classics as rotisserie turkey, apple cider-brined pork chops with cranberry chutney, maple-glazed sweet potatoes, fall vegetable and apple stuffing, caramel apple pie trifle, maple walnut parfait and much more.
Seasons Buffet Prices
Breakfast: Child $6.50, Adult $12.50
Lunch: Child $11.50, Adult $21.00
Dinner: Child $14.00, Adult $25.00
Child price for children ages 6 to 12. All pricing includes tax. Gratuity is not included.
Bar Americain will offer a special Thanksgiving dinner for just $39.00. The meal includes maple-glaze roasted turkey alongside corn bread, wild mushroom and bacon stuffing, cranberry, fig and pinot noir chutney and creamed kale.
Other Thanksgiving-inspired menus can be found at Ben & Jerry’s, Geno’s Fast Break, Geno’s Bagels, Sweets & Subs, Wok-on by Geno’s Fast Break, Hash House A Go Go, Johnny Rockets, The Lansdowne Irish Pub & Music House, Michael Jordan’s Steak House and Jasper White’s Summer Shack.
Holiday specials continue at The Shops at Mohegan Sun where Old Farmer’s Almanac General Store is offering 50% off all Thanksgiving accessories, decorations, collectibles and candy. Sunglasses USA is including a free gift with purchase for any item over $50.00. Landau is featuring The Atwood Collection with $19.95 jewelry pieces. Trailblazer has discounts on women’s Morninglory full zip fleece, men’s Chimborazo full zip fleece, women’s Cinnabar Triclimate Jacket and men’s Carto Triclimate Jacket.
For more information on Thanksgiving dining and retail specials at Mohegan Sun, please visit mohegansun.com.
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.
Oct 22, 2014 | Food & Beverage
Mohegan Sun gives back to U.S. Military members this Veterans Day
UNCASVILLE, CT (October 22, 2014) – This Veterans Day, to honor those who have protected our country, Mohegan Sun offers up discounts and deals for both active and retired military members.
Wear your support and show your pride with a yellow ribbon pin which you can receive at any of the casino entrances on Tuesday, November 11th.
Remembrance Day Hotel Special
Mohegan Sun is giving back to those who have served and continue to serve with a special hotel $99.00 room rate offer available from Monday, November 10th to Thursday, November 13th. All retired and active military including DOD/CIA/FBI, first responders, police, firefighters and paramedics are eligible for this discount.
**Use the promo code: HERO. Guests required to display credentials upon check-in.
Restaurant Specials
On Tuesday, November 11th, Chief’s Deli, The Lansdowne Irish Pub & Music House, Jimmy Buffett’s Margaritaville and The Original Soup Man will all offer a 10% discount for veterans with a military ID.
Soltoro Tequila Grill, Michael Jordan’s Steak House & 23.sportcafe and Wok-on by Geno’s Fast Break will offer 15% off food purchases to veterans with military ID. Jimmy Buffett’s Margaritaville’s Smuggler’s Hold will also feature a 15% discount on retail for all veterans on Veteran’s Day.
Both Johnny Rockets locations will offer a 20% discount to all military personnel with a military ID. Seasons Buffet will feature a 20% off a buffet purchase for veterans with military ID during all meal periods.
All veterans are eligible for 25% off at Hash House A Go Go when presenting their military ID. Veterans can also enjoy 50% off all fall and harvest items at Old Farmer’s Almanac General Store with their military ID. This excludes all clearance and promotional items.
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.
Oct 21, 2014 | Entertainment, General News, Special Events
What: Longtime Mohegan Sun Arena performer and enduring singer, Frankie Valli, will be taking part in a special Walk of Fame ceremony outside the Mohegan Sun Box Office on Sunday, November 2nd at 2:00pm. The ceremony will honor Frankie with a star to be placed alongside some of Mohegan Sun Arena’s most memorable performers, some of which include Bon Jovi, KISS, Rod Stewart, Toby Keith and Taylor Swift and most recently Mötley Crüe! Frankie’s upcoming show on the night of November 2nd will mark his 7th performance at Mohegan Sun Arena while becoming the 27th entertainer inducted into the Walk of Fame.
Media and public invited to attend the induction ceremony.
WHEN/WHERE: Sunday, November 2nd at 2:00pm
Mohegan Sun Arena Box Office Forecourt
WHO: Mohegan Tribal Council and Executive representatives
Frankie Valli
IN DETAIL: Frankie Valli takes the Mohegan Sun Arena stage later in the evening on Sunday, November 2nd, but hours before then, he will be inducted into Mohegan Sun’s Walk of Fame. Mohegan Sun is very proud to be honoring such a longtime friend and one of the greatest American singers of our time. The special induction ceremony will be held outside the main entrance of the Arena, near the Mohegan Sun Box Office.
The award seeks to recognize those individuals who have made significant contributions to the success of Mohegan Sun as the Northeast’s premier entertainment destination. All of the individuals inducted into the Mohegan Sun Walk of Fame will have their name engraved on a plaque that will be permanently placed at the entrance to Mohegan Sun Arena.
Oct 20, 2014 | General News, Special Events
WHAT: 
The energetic and ultra-hip, Bingo After Dark returns to Mohegan Sun on Saturday, November 15th.
WHEN/WHERE:
Saturday, November 15th
Doors Open: 9:00pm
Game Begins: 10:00pm
Mohegan Sun’s Uncas Ballroom
IN DETAIL:
When the sun goes down, the bingo heats up at Mohegan Sun’s Bingo After Dark. Get your game on for a piece of the $15,000 prize pool with 8 rounds of late-night bingo. Play amidst an ultra-hip neon background and enjoy a cash bar and complimentary soft drinks.
Mohegan Sun is now offering a Bingo After Dark special group rate. For $250.00, get 10 tickets to Bingo After Dark, 10 drink coupons for Absolut specialty drinks and a private table reservation. Regular priced tickets are $20.00 each.
Tickets are on sale now at the Mohegan Sun Box Office and Ticketmaster. Guests must be 21 years of age or older and a Momentum member to participate.
ABOUT MOHEGAN SUN:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.
Oct 16, 2014 | Special Events
WHAT: 
An exclusive evening with the #1 New York Times & #1 international bestselling author, Sylvia Day, featuring a live Q&A and signed copy of her latest book Captivated by You.
WHEN/WHERE:
Friday, November 21st
$29 ticket available through Mohegan SunBox Office and Ticketmaster
8:30pm (Doors Open at 7:30pm)
The Cabaret Theatre
IN DETAIL:
Meet and mingle with bestselling novelist, Sylvia Day, during an evening to remember inside The Cabaret Theatre. Indulge in a decadent dessert bar, pose for a photo with Sylvia and take home a signed copy of her latest book, Captivated by You. Wrap up the night with Sylvia, once the subject of trivia questions on
television game shows Who Wants to Be a Millionaire? and Jeopardy!, in the hot seat during a live Q&A.
Sylvia Day is the #1 New York Times and #1 international bestselling author of over 20 award-winning novels sold in more than 40 countries. She is a #1 bestselling author in 23 countries, with tens of millions of copies of her books in print. Her Crossfire series has been optioned for television by Lionsgate. www.sylviaday.com
***Participation is on a first-come, first-served basis. Tickets are $29.00 general admission and available at the Mohegan Sun Box Office or through Ticketmaster beginning Thursday, October 16th at Noon. Ticket includes entrance to the event, pre-signed book and dessert bar. All books will be pre-signed and handed out at the conclusion of the event. Tickets purchased on or before November 18th will receive a special Captivated by You gift bag, also presented at conclusion of the event. Additional pre-signed copies of Captivated by You will be for sale through Spin Street on-location the night of the event.
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.
Oct 13, 2014 | Breaking News, Entertainment, Special Events
One of Comedy’s best heads to Mohegan Sun on December 31st; Tickets on sale Friday
UNCASVILLE, CT (October 13, 2014) — The funniest, freshest face on television, Amy Schumer, will be bringing her blend of honesty and unapologetic humor to Mohegan Sun Arena for an 8:00pm show this New Year’s Eve.
Tickets are $45.00 and go on sale Friday, October 17th through Ticketmaster at 10:00am. Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet. Tickets will also be available at the Mohegan Sun Box Office starting Saturday, October 18th, subject to availability.
*This show is for mature audiences only.
Schumer is the creator, star, writer and executive producer of Inside Amy Schumer, the popular Comedy Central and Emmy nominated television series which premiered in April 2013 to the network’s highest season premiere ratings of the year. Schumer’s provocative and hilariously wicked mind is on full display as she explores topics revolving around sex, relationships and the general whirlwind life can be through a series of scripted vignettes, stand-up comedy and man-on-the-street interviews. The show will return for a 3rd season next year.
This summer she completed production on Universal’s Trainwreck that Schumer wrote and will star in alongside Bill Hader, Tilda Swinton and Brie Larson. Judd Apatow will produce and direct the feature film that is scheduled to be released in July 2015.
Schumer’s hit one-hour stand-up special, Mostly Sex Stuff, became Comedy Central’s second-highest rated special in 2012. She was also one of the featured comedians on Comedy Central’s Roast of Roseanne, which followed her memorable and quotable performance on the 2011 Roast of Charlie Sheen.
She was recently seen in such critically acclaimed series as FX’s Louie and HBO’s Girls. Previously, Schumer had a recurring role on the third season of Adult Swim’s Delocated, and guest starred in the latest season of Curb Your Enthusiasm.
On the big screen, Schumer filmed the feature Seeking a Friend for the End of the World starring Steve Carrell and Kiera Knightley, as well as Price Check, an independent feature opposite Parker Posey which premiered at the 2012 Sundance Film Festival.
Her album Cutting placed in the top 5 of the Billboard Charts and has been included on multiple “Best Comedy Albums of the Year” awards’ lists.
Mohegan Sun Arena is now ranked consistently among the top venues in the world according to Billboard Magazine, Pollstar and Venues Today. It has won “Casino of The Year” at the Country Music Awards in 2008 & 2010 and in 2013, was voted “Arena Of The Year” at the G2E Global Gaming Conference in Las Vegas. Also in 2013, Mohegan Sun won “Casino of The Year” in 2 categories at the Academy of Country Music Awards. For more information on concerts and other great events visit Mohegan Sun. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.
Oct 10, 2014 | Breaking News, Entertainment, General News
Set list to include iconic songs: “Won’t Get Fooled Again,” “My Generation,” “Baba O’Riley,” “Who Are You” and “Pinball Wizard.”First leg of tour to kick off in April in Tampa, Fl; Tickets on sale Friday, October 17th
UNCASVILLE, CT (October 10, 2014) — The Who, one of Rock’s most legendary and defining bands, will celebrate their 50-year legacy when they bring their “THE WHO HITS 50!” tour to North America in 2015. “THE WHO HITS 50!” tour will kick off its spring run April 15TH in Tampa, FL and include 20 stops throughout the east before wrapping May 30th in Forest Hills, NY. Mohegan Sun Arena will host the Rock greats on Sunday, May 24th for a 7:30pm show. “THE WHO HITS 50!” tour is being presented by AEG Live.
Tickets are $145.00 and $109.00 and go on sale Friday, October 17th at 10:00am through Ticketmaster and www.thewho.com. Ticketmaster customers may log on to ticketmaster.com; call Ticketmaster’s national toll free Charge By Phone number 1.800.745.3000; or visit any Ticketmaster outlet. Tickets will also be available at the Mohegan Sun Box Office starting Saturday, October 18th, subject to availability.
Citi is the official credit card of “THE WHO HITS 50!” tour. Citi cardmembers will have access to presale tickets for the U.S. dates beginning Monday, October 13th at 10:00am through Citi’s Private Pass Program. For complete presale details visit www.citiprivatepass.com.
“From the band’s first hit single ‘I Can’t Explain’ to pioneering the rock opera with Tommy, The Who is one of the most influential and storied bands of our time,” said Jennifer Breithaupt, SVP of Entertainment Marketing for Citi. “This will be one of the most anticipated tours of 2015 and we are delighted to be able to offer Citi cardmembers early access to see this legendary band perform.”
Set lists on these shows will take their audience on an “Amazing Journey” through The Who’s entire career, from the band’s early days to classic albums including Who’s Next, Tommy, Quadrophenia, My Generation and Live at Leeds, through the present day.
Exclusive VIP packages for the “THE WHO HITS 50!” tour includes reserved tickets with amazing seats, special access to THE WHO’S VIP preshow soundcheck, pre-show VIP parties, autographed limited edition memorabilia and much more. Additional details on tickets and VIP packages can be found at www.thewho.com. In addition, $1 from each ticket sold on “THE WHO HITS 50!” tour will benefit Teen Cancer America (www.teencanceramerica.org).
The classic songs fans can expect to hear on “THE WHO HITS 50!” tour will appear on the band’s forthcoming Who Hits 50! collection. Set for an October 27th, 2014 release on Geffen/Universal Music Enterprises (UMe), this definitive collection of The Who’s greatest tracks–from their very first recordings as The High Numbers right up to the present day with the brand new track “Be Lucky”–is being released to coincide with the band’s 50th anniversary tour.
The show–described by Pete Townshend as–“Hits, Picks, Mixes and Misses” will see the band play all their classic anthems as well as tackling deeper cuts from their catalog.
“This is the beginning of the long goodbye,” says Roger Daltrey of the upcoming tour.
Pete Townshend commented, “Trying to stay young. Not wearing socks. Growing a great big Woodcutter’s beard. Might even wear a check shirt on stage and get a tattoo of a Union Jack. Always a fashion victim. But under no illusions. We are what we are, and extremely good at it, but we’re lucky to be alive and still touring.”
The Who have sold over 100 million records since forming in 1964; they brought together four different personalities and in effect produced a musical hurricane. Each of them was a pioneer. Wildman drummer Keith Moon beat his kit with a chaotic elegance; stoic bassist John Entwistle held down the center with the melodic virtuosity of a solo guitarist; raging intellectual Pete Townshend punctuated the epic universality of his songs with the windmill slamming of his fingers across his guitar strings; and Roger Daltrey roared above it all with an impossibly virile macho swagger. They exploded conventional rhythm and blues structures, challenged pop music conventions, and redefined what was possible on stage, in the recording studio, and on vinyl. As they enter their 50th year, the band is still going strong, winning rave reviews for their performances of Quadrophenia in 2013.
Mohegan Sun Arena is now ranked consistently among the top venues in the world according to Billboard Magazine, Pollstar and Venues Today. It has won “Casino of The Year” at the Country Music Awards in 2008 & 2010 and in 2013, was voted “Arena Of The Year” at the G2E Global Gaming Conference in Las Vegas. Also in 2013, Mohegan Sun won “Casino of The Year” in 2 categories at the Academy of Country Music Awards. For more information on concerts and other great events visit Mohegan Sun. For information on this week’s schedule, call the Entertainment and Special Events hotline at 1.888.226.7711, ext. 27163.
Oct 9, 2014 | Breaking News, General News
“Full Of Life” campaign celebrates epic experiences 
Uncasville, CT – Mohegan Sun is rolling out a new campaign designed to breathe life and energy into the increasingly competitive gaming and entertainment industries. The campaign, ‘Full of Life,’ was designed by NY-based TAXI, INC. and spotlights the Connecticut property’s longstanding brand image of “distinctiveness.” According to Kelton Global Research, June 2014, perceptions of Mohegan Sun always tie back to “impressive and inviting atmosphere.” Unlike most competing destinations, the property features authentically striking and even inspiring spectacles throughout that contribute to its standing in the industry.
Showing off its best amenities at this time positions Mohegan Sun as the one of a kind experience that it has always aimed to be. The new campaign is also an attempt to rise above and beyond the casino business where the operation believes it belongs. The new campaign is on point with key industry trends presented at the recent 2014 Global Gaming Expo (G2E), organized by the American Gaming Association (AGA) and Reed Exhibitions. Guests are choosing destinations based on complete entertainment offerings and not just gaming. The new communications showcase Mohegan Sun’s endless “To Do” list of sights, shops, restaurants, clubs, concerts, sporting events, hotel accommodations, spa and golf.
The ‘Full of Life” campaign uses fluid, in vogue time-lapse video techniques to demonstrate the excitement and fun of the unique and original experiences offered there.
“We have always positioned Mohegan Sun as the Northeast’s premiere gaming, and entertainment destination, but ‘Full Of Life’ takes us to the next level,” said George Galinsky, Sr. Vice President of Marketing Communications. “This vibrant campaign shows off our spectacular property full of epic experiences just waiting to be had. We are paying homage to the rich architecture and diverse entertainment that put Mohegan Sun in the small and unique group of the ultimate getaway destinations.”
The new campaign launches this month and coincides with the property’s 18th anniversary.
Two Connecticut firms are also contributors handling the media planning and buying for the new branding effort: Media Storm, South Norwalk, CT and Mintz & Hoke, Avon, Ct. The campaign includes newspapers, television, online advertising, billboards, social media, radio, magazines and more.
For more information on ‘Full Of Life’ and all of the events happening at Mohegan Sun, visit mohegansun.com or follow us on Facebook at facebook.com/mohegansun, Twitter @MoheganSun and Instagram @mohegansun.
About Mohegan Sun: Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun, Instagram @mohegansun and view us on youtube.com/mohegansunvideos.
About TAXI: TAXI is an NYC based advertising and communications Agency owned by London-based WPP, with offices in the United States and Canada. Built on the mantra “Doubt the Conventional,” – it guides everything we do. It means we’re never looking for the usual route; we’re looking for the smartest. The agency is recognized for its strategic, creative, digital, and design capabilities. Major clients include Kraft, Mohegan Sun, Campbell’s, Bombardier and Capital One. Visit us at taxi-nyc.com, or Facebook at facebook.com/taxiglobal.
