Feb 12, 2020 | Entertainment, General News, Travel & Leisure
The groundbreaking show that pulls back the curtain on the hospitality and entertainment industries is honored with Platinum and Gold
UNCASVILLE, CT (February 12, 2020) – Launched in
September of 2017 at the Tribeca Film Festival, and now reaching more than 5.5 million views, the original online TV series, Back of House, has been honored with top awards from HSMAI (Gold Adrian Award) and AVA (Platinum Award).
“Back of House allows us to shine a light on amazing Mohegan Sun employees. It allows us to welcome our viewers and guests to incredible events and amenities too, all in a visually entertaining and informative way,” said George Galinsky, SVP of Marketing Communications, at Mohegan Gaming & Entertainment (MGE). “Our team member’s friendly personalities are as energizing as the beautiful surroundings here at Mohegan Sun, and to be recognized by both HSMAI and AVA in the same month makes us all very pleased.”
Since 1927, the Hospitality Sales & Marketing Association International (HSMAI) has been committed to business success for hotels and is the industry advocate for intelligent, sustainable hotel revenue growth. The Association provides hotel, travel and tourism professionals with expertise to drive sales, inspire marketing and optimize revenues. HSMAI’s annual Adrian Awards competition recognizes the best marketing in the industry. They have now honored Mohegan Sun’s Back of House digital TV series, Season 2, with the Gold Adrian Award for Digital Marketing Innovation.
The AVA Digital Awards are administered by the Association of Marketing & Communications Professionals (AMCP). Since 1995, AMCP has given out international honors for excellence and achievement in the communications profession. Awards recognize marketing teams and their partners for executing effective communications, and are judged by several thousands of marketing professionals each year. Mohegan Sun has now won its first ever Platinum AVA Award for its Back of House digital TV series, Season 3.
New York based, Primal-NY, an award-winning production studio, and long standing partner of MGE, creates Back of House by collaborating with Mohegan Sun team members of all kinds. The consulting firm, Fact & Fiction, helped with the vision for Back of House, whose credentials include CBS’s Undercover Boss and CW’s Next Top Model. Primal NY also assisted in bringing Adam Sandler’s “Uncut Gems” film and Amazon’s Sneaky Pete TV series to film at Mohegan Sun.
Judges for HSMAI consider “innovation” a new idea, device or method that impacts new markets. An original idea that could disrupt an industry. Inspiration for the innovation must be to reach specific goals, send important messages, and produce business results within a set budget. Approximately 200 industry experts are invited to serve as members of the Adrian Awards judging panel.
All three seasons of the series welcome audiences behind the scenes to peek at how things get done when 20,000 visitors are arriving every day to one of the largest integrated entertainment resort destinations in the world. From regional up to international Back of House Season 3 across YouTube, Facebook & IGTV, has generated a more than 3x increase in viewership since the premier of the first season in 2017. Additionally, Mohegan Sun YouTube subscribers in Season 3 alone have jumped nearly 20%, largely attributable to the success of Back of House. It has now been seen online in 16 countries.
Season 1 featured Avalon Nightclub, Kenny Chesney and The Bachelorette’s Rachel Lindsay’s appearance in The Shops at Mohegan Sun. Season 2 had more special moments for viewers spotting Britney Spears and Martha Stewart. Season 3 features new Mohegan Sun team members’ along with a cake competition, a beauty pageant, and two episodes devoted to the exciting red carpet opening of Mohegan Sun’s ultra-lounge, novelle.
“With the amount of online and streaming content available at our fingertips today, our employees have generated breakthrough social media dialogue among both new visitors and our frequent loyal guests,” said Galinsky. “Typical visitors don’t get to see the employee excitement behind big events taking shape, or back stage arena preparations, or the work in our industrial kitchens, but our viewers do.”
Among the thousands of comments generated online, the social media sentiment is extremely positive. Back of House, viewable at backofhouse.tv, has previously won several awards including: Telly, Vega and Communicator honors. The HSMAI Foundation is using the award winning series to help recruit young people into the hotel and hospitality industry. Mohegan Sun has also discovered that high schools and colleges are studying the show.
ABOUT MOHEGAN SUN: Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining, shopping and meeting destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to 1,600 deluxe hotel rooms, 2 world-class spas, a golf course, two unique casinos, over 80 shops, restaurants and bars, two expo and convention centers, as well as three entertainment venues including the award-winning 10,000-seat Mohegan Sun Arena. Mohegan Sun is within easy access of New York, Boston, Hartford, New Haven and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube.
ABOUT PRIMAL NY: For more information, visit primal-ny.com.
ABOUT FACT & FRICTION: For more information, visit factandfriction.com
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Jun 11, 2019 | Entertainment, Food & Beverage, General News, Special Events, Sports, Travel & Leisure
The innovative online series that allows viewers a sneak peek at real hospitality employees in real work situations is also being used as a career building resource by the HSMAI Foundation
UNCASVILLE, CT – (June 11, 2019) – Mohegan Gaming and Entertainment (MGE) announced today that the second season of its original digital TV series, “Back of House,” found online at backofhouse.tv, took home four awards at the 25th Annual Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications. The popular digital series also won two Bronze Telly Awards for Branded Content in Entertainment and Branded Content in Sports. Since 1979, The Telly Awards have recognized some of the best work in TV and Video. Earlier this year Mohegan Sun was also notified that “Back of House” is being used by the Hospitality Sales & Marketing Association International Foundation (HSMAI) as part of a campaign to inspire future leaders into hotel, travel and hospitality careers.
Accolades from the 25th Annual Communicator Awards were revealed at the end of May. The episode called, “Preperation”, featuring Amber Cox, the WNBA Connecticut Sun’s VP of Sports Operations, was individually recognized with a Silver Distinction Award. Another Silver Distinction Award was received for the episode called, “Celebrity” featuring Mohegan Sun’s Celebrity Events Producer, Lindsay Cady. The most prestigious awards included a Gold Award of Excellence for Web Series Development and a Gold Award of Excellence for Tourism Branded Content. The show’s production company Primal NY, in partnership with Fact & Friction, were equally credited.
“We believe Mohegan Sun’s digital TV series continues to be recognized by industry experts, in part, because Mohegan Sun continues to be recognized for its welcoming, exciting, one of a kind hospitality.” said George Galinsky Senior Vice President of Marketing Communications for Mohegan Gaming & Entertainment. “The placement of the show into a career development program for the HSMAI Foundation was unexpected. It’s a testament to team members. The series aims to highlight some of the staff’s little known, behind the scenes skills and duties, and of course, their human connections with our guests. We are proud to provide fresh industry insights at backofhouse.tv for potential hospitality career professionals. What was originally meant to be pure entertainment for our guests has evolved into an informative platform for industry recruiting. This has demonstrated itself through the overwhelmingly positive social media response as well.”
On Facebook alone, total video plays for “Back of House” season two are currently over five million, and social impressions on both Facebook and Instagram have surpassed 7.5 million. “Back of House” has also just been recognized by the Vega Awards, winning a Silver award in the Documentary Series category. With “Back of House” season three premiering in October of 2019, the digital TV series will continue to captivate viewers of all kinds well into the future.
Want a sneak peek at “Back of House” season three? Like Barbeque? An episode about a huge outdoor BBQ festival has already been filmed. How about celebrities, grand openings and parties? Slot machines? Beauty pageants? Previous seasons featured Martha Stewart, Snoop Dog, DJ Khalid, Britney Spears, Kenny Chesney, and more. Tune in to see who’s next while exciting new, young team members join the cast and crew in totally new scenarios.
“Back of House” is produced by full-service production studio, Primal-NY, that specializes in digital strategy, brand discovery, content creation and distribution. The series has also been supported by Fact & Friction, the TV development consulting firm whose credentials include Undercover Boss & Next Top Model, as well as working with Tyra Banks, Rihanna, Jay-Z & Jenny Jones. The online series takes viewers behind the scenes at Mohegan Sun through concerts, grand openings, celebrity appearances, special events, amazing restaurants, sports and more.
ABOUT MOHEGAN SUN:
Owned by Mohegan Gaming and Entertainment (MGE), Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, a golf course, over 80 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
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Sep 24, 2018 | Breaking News, Entertainment, Food & Beverage, Gaming, General News, Shopping, Travel & Leisure
Tune-in and watch Mohegan Sun’s award-winning digital TV series on September 26th
Watch Back of House Season Two When It Airs This Week!
UNCASVILLE, CT (September 24, 2018) – After reaching over 1.1 million views on YouTube alone, and receiving two top industry awards, Mohegan Sun announces the launch of season two of its original digital TV series, “Back of House,” featuring eight new episodes exclusively on BackofHouse.TV and YouTube. Continuing 
the excitement of Back of House season one, the new episodes will be available online beginning September 26th at 10:00am EST, giving viewers an in-depth look into what it takes to operate one of the largest integrated entertainment resort destinations in the United States.
“After the successful debut of our employees’ first digital TV series last fall, we kept the cameras rolling to continue showcasing Mohegan Sun, our amazing operation, and the leadership role we strive for in the hospitality and entertainment business,” said George Galinsky, Senior Vice President of Marketing Communications of Mohegan Gaming & Entertainment. “The documentary-style series is the perfect way for viewers, guests and fans worldwide to get a behind-the-scenes look into the vital role employees play in delivering great hospitality,” Galinsky said.
“Viewers will see how these savvy hospitality employees manage celebrity appearances, VIP events, hotel reservations, culinary art and more – all while being entertained in a cinematic, documentary style format of storytelling,” said Robert Conticelli, President of Primal-NY.
Back of House season two introduces five new faces and follows the professional lives of a total of eight Mohegan Sun employees including three returning cast members. The show gives viewers an intimate glimpse into all areas of the integrated resort destination, including prep kitchens, entertainment stages, back hallways, a convention center that can host events of 15,000+ guests daily, and much more.
Production studio Primal-NY co-created the first Back of House series with Mohegan Sun and Fact & Fiction, and the combined partnership was recently honored with two Telly Awards for outstanding “Travel and Tourism” branded content and cinematography. The show has reached 2.5 million people across all of Mohegan Sun’s social networks to-date.
Don’t miss a minute of Mohegan Sun’s employees in action when Back of House season two airs on September 26th at 10:00 a.m. EST. To tune-in and meet the new cast, visit BackofHouse.TV.
ABOUT BACK OF HOUSE: “Back of House” is your all-access pass to the action behind the action at Mohegan Sun, one of the world’s largest integrated casino resort destinations. Enjoy following this family of fun, dedicated employees as they navigate backstage chaos and occasional calamities in their quest to make each guest’s stay a perfect getaway experience.
ABOUT PRIMAL NY: Primal NY is a full-service production studio specializing in brand discovery, digital strategy, content creation and distribution. Primal positions clients in ideal Digital, TV and Film scenarios. Based in New York City, the award-winning team of diverse filmmakers has experience across many industries including fashion, sport, music, hospitality, and motion pictures. Primal seeks relationships where opportunities exist to develop original content that enhances client brand identity by finding unique ways to tell their stories. For more information, visit primal-ny.com.
ABOUT FACT & FRICTION: With offices in New York, Toronto and Manchester, and the credentials of: Undercover Boss & Next Top Model as well as working with the likes of Sharon Osbourne, Tyra Banks, Jay-Z and Rihanna, Fact & Friction is a TV development consulting firm, led by showrunner, Ron Carroll. Their work extends throughout the US, Canada and U.K. and were recognized with the “Best Reality Series” Screen Award from the Academy of Cinema & Television, for launching Canada’s Next Top Model and are MipCom 2017 winners of the Diversity Award for Unscripted programming for the follow-doc series “Employable Me.”
ABOUT MOHEGAN SUN: Owned by Mohegan Gaming & Entertainment, Mohegan Sun is one of the largest, most spectacular gaming, dining, shopping integrated entertainment resort destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, 1,600 deluxe hotel rooms, 2 world-class spas, a golf course, over 90 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and Instagram @mohegansun, view us on YouTube and find us on Snapchat at username MoheganSun.
